Travis Kelce Joins Tommy Hilfiger as Global Brand Ambassador

The Kansas City Chiefs tight end will collaborate on a new clothing line with the iconic American fashion brand.

Mar. 30, 2026 at 4:55pm

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An extreme close-up photograph of luxurious, high-contrast fabrics in rich jewel tones, capturing the glamour and sophistication of a new fashion collaboration.The bold, glamorous textures of Travis Kelce's new Tommy Hilfiger collaboration hint at the confident, modern style the NFL star will bring to the iconic American brand.Kansas City Today

NFL star Travis Kelce has been named the newest global brand ambassador and creative collaborator for Tommy Hilfiger. The partnership will see Kelce starring in a campaign showcasing Hilfiger's 'timeless American style' and helping to design a new clothing line set to launch in fall 2026, just in time for Kelce's 14th season in the league.

Why it matters

This high-profile collaboration between one of the NFL's most recognizable players and a legendary fashion brand signals Kelce's growing influence off the field. It also demonstrates Tommy Hilfiger's efforts to connect with a younger, more diverse consumer base by tapping into Kelce's 'confident, fun-loving and bold' personal style.

The details

As part of the partnership, Kelce will appear in a Tommy Hilfiger campaign set in New York City, described as 'a setting of glamour, sophistication and where surprise encounters are never more than a block away.' Hilfiger praised Kelce's 'magnetic' presence and ability to blend 'timeless American style' with a 'modern point of view.' For Kelce, the collaboration fulfills a long-held dream, as he has admired the brand since high school.

  • The partnership will officially launch in fall 2026, just in time for Kelce's 14th NFL season.

The players

Travis Kelce

An All-Pro tight end for the Kansas City Chiefs who is known for his dynamic play on the field and bold personal style off it.

Tommy Hilfiger

The iconic American fashion designer and founder of the Tommy Hilfiger brand, which is known for its classic preppy aesthetic.

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What they’re saying

“He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I'm excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”

— Tommy Hilfiger, Founder, Tommy Hilfiger

“Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I've been drawn towards the brand's confident style, and over the years have respected its ability to be classic and consistent while still evolving. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”

— Travis Kelce

What’s next

The new Travis Kelce x Tommy Hilfiger clothing line is expected to debut in stores and online in the fall of 2026, coinciding with the start of the NFL season.

The takeaway

This partnership between one of the NFL's most popular players and a legendary American fashion brand highlights the growing intersection of sports, style, and celebrity culture. It also demonstrates how top athletes like Kelce are leveraging their personal brand to expand their reach beyond the field of play.