Travis Kelce Joins Iconic Fashion Brand as Ambassador

The Kansas City Chiefs star will collaborate with Tommy Hilfiger on new collections.

Mar. 30, 2026 at 10:35pm

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An extreme close-up photograph of luxurious, textured fabrics in deep, saturated colors, creating a high-fashion, editorial feel through dramatic lighting and abstract composition.The partnership between NFL star Travis Kelce and iconic fashion brand Tommy Hilfiger promises to blend athletic style and classic American design.Kansas City Today

Travis Kelce, the star tight end for the Kansas City Chiefs, has been named the newest global brand ambassador and creative collaborator for the iconic fashion label Tommy Hilfiger. The partnership will see Kelce work closely with the Hilfiger team to develop new clothing and accessory collections that blend his personal style with the brand's classic American aesthetic.

Why it matters

This high-profile collaboration marks Kelce's first major foray into the fashion industry, leveraging his growing fame and influence as one of the NFL's most recognizable players. The move also aligns with Tommy Hilfiger's strategy of partnering with prominent athletes and celebrities to reach new audiences and maintain relevance in the ever-evolving world of men's fashion.

The details

Under the multi-year deal, Kelce will serve as a global brand ambassador for Tommy Hilfiger, appearing in marketing campaigns and making special appearances on behalf of the company. He will also take on a creative role, working directly with the Hilfiger design team to co-create capsule collections that blend his personal style with the brand's iconic look and feel.

  • The partnership was announced on March 30, 2026.

The players

Travis Kelce

A star tight end for the Kansas City Chiefs of the NFL, known for his on-field talent and larger-than-life personality.

Tommy Hilfiger

A renowned American fashion designer and the founder of the iconic Tommy Hilfiger brand.

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What they’re saying

“I've always admired the Tommy Hilfiger brand and their ability to blend classic American style with a modern, forward-thinking approach. I'm excited to partner with them and bring my own unique perspective to the table.”

— Travis Kelce

“Travis Kelce is the perfect fit for our brand - he embodies the confident, adventurous spirit that Tommy Hilfiger has always represented. We can't wait to collaborate with him on new collections that will inspire our customers around the world.”

— Tommy Hilfiger, Founder, Tommy Hilfiger

What’s next

The first Kelce-designed Tommy Hilfiger collection is expected to launch in the fall of 2026.

The takeaway

This partnership represents a strategic move for both Kelce and Tommy Hilfiger, as the NFL star looks to expand his brand and the fashion label seeks to tap into the growing influence of professional athletes in the world of style and design.