Sneaker Company Sues Chiefs Stars Mahomes and Kelce Over Restaurant Name

1587 Sneakers claims trademark infringement over 1587 Prime restaurant brand

Feb. 23, 2026 at 5:52pm

A sneaker company called 1587 Sneakers has filed a federal lawsuit against Kansas City Chiefs players Patrick Mahomes and Travis Kelce over the name of their new restaurant, 1587 Prime. The lawsuit alleges that 1587 Sneakers first used the 1587 trademark in April 2023, while 1587 Prime was announced in 2024 and opened in September 2025. The sneaker company claims consumers are likely to believe 1587 Sneakers is affiliated with or endorsed by the restaurant and the two NFL stars.

Why it matters

This lawsuit highlights the importance of trademark protection and the potential for legal disputes when businesses or individuals use similar names or branding. The outcome could set a precedent for how courts handle trademark conflicts between established and newer brands, especially when high-profile public figures are involved.

The details

The federal lawsuit, filed in the Southern District of New York on February 17, 2026, seeks an injunction against Mahomes and Kelce's continued use of the 1587 mark, as well as unspecified damages and attorney's fees. 1587 Sneakers describes itself as an Asian American and Pacific Islander-owned online shoe and apparel company that celebrates the historical significance of the first recorded arrival of Asians in America in 1587.

  • 1587 Sneakers first used the 1587 trademark in April 2023.
  • 1587 Prime restaurant was announced in 2024.
  • 1587 Prime restaurant opened in September 2025.
  • The federal lawsuit was filed on February 17, 2026.

The players

1587 Sneakers

An Asian American and Pacific Islander-owned online shoe and apparel company that celebrates the historical significance of the first recorded arrival of Asians in America in 1587.

Patrick Mahomes

Kansas City Chiefs quarterback and co-owner of 1587 Prime restaurant.

Travis Kelce

Kansas City Chiefs tight end and co-owner of 1587 Prime restaurant.

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What’s next

The judge in the case will decide whether to grant the injunction against Mahomes and Kelce's continued use of the 1587 mark.

The takeaway

This lawsuit underscores the importance of conducting thorough trademark searches and securing proper legal protection when launching a new brand, even for high-profile public figures. The outcome could set a precedent for how courts handle similar disputes between established and newer brands in the future.