Chiefs Stars Mahomes, Kelce Sued Over Restaurant Name

Sneaker company claims trademark infringement on 1587 Prime restaurant

Feb. 21, 2026 at 9:34pm

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Kansas City Chiefs players Patrick Mahomes and Travis Kelce have been sued by a sneaker company over the name of their new restaurant, 1587 Prime. The sneaker company, 1587 Sneakers, claims the restaurant's name infringes on its trademark, which it applied for in 2025, a year after the restaurant opened. The players' business partner, Noble 33, is also named in the lawsuit.

Why it matters

This case highlights the complexities around trademark law and the potential for conflicts when businesses in different industries use similar names. It raises questions about how courts will rule on whether consumers are likely to be confused between a sneaker brand and a restaurant, even if their trademarks are in different product categories.

The details

According to the lawsuit, 1587 Sneakers began selling shoes in April 2023, before Mahomes and Kelce opened their restaurant in 2024. However, the sneaker company did not apply for the '1587' trademark until October 2025, while the players' restaurant trademark was filed in December 2023. The sneaker company is also claiming apparel infringement because the restaurant sells clothing.

  • 1587 Sneakers began selling shoes in April 2023.
  • Mahomes and Kelce opened 1587 Prime restaurant in 2024.
  • 1587 Sneakers applied for the '1587' trademark in October 2025.
  • Mahomes and Kelce applied for their 1587 Prime trademark in December 2023.

The players

Patrick Mahomes

A star quarterback for the Kansas City Chiefs.

Travis Kelce

A star tight end for the Kansas City Chiefs.

Noble 33

The business partner of Mahomes and Kelce who is also named in the lawsuit.

1587 Sneakers

A sneaker company that has sued Mahomes, Kelce, and Noble 33 over the name of their restaurant 1587 Prime.

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What they’re saying

“From the onset, we have communicated a sincere belief that there is room for mutual respect and understanding. That belief has not changed, and we continue to hope to resolve this matter amicably.”

— Adam King, Co-founder of 1587 Sneakers (ESPN)

“I think it's a tough case for the sneaker company. Trademarks can coexist in different industries. … Given that the marks are essentially identical here, is a restaurant and a shoe company too close? Are consumers likely to be confused in thinking they are affiliated with one another?”

— Josh Gerben, Trademark attorney (ESPN)

What’s next

The judge in the case will decide whether the restaurant and sneaker company's trademarks are too similar and likely to confuse consumers.

The takeaway

This lawsuit highlights the challenges businesses face in protecting their trademarks, especially when operating in different industries. It underscores the need for thorough trademark research and strategic naming decisions to avoid potential conflicts.