Fans Demand Taylor Swift as 2027 Super Bowl Halftime Performer

Poll shows overwhelming support for Swift to headline the coveted halftime show

Published on Feb. 13, 2026

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According to a recent poll of 3,000 NFL fans nationwide, Taylor Swift is the overwhelming favorite to headline the 2027 Super Bowl halftime show. The survey, conducted by VegasInsider.com, found that Swift led the pack across the majority of states and garnered support from a wide variety of NFL fan bases, showcasing her ability to transcend team rivalries.

Why it matters

The Super Bowl halftime show is one of the most watched television events in the U.S., and booking the right performer is crucial for the NFL to drive viewership, particularly among younger demographics. Swift's massive popularity and record-breaking concert tours make her an enticing choice that could result in unprecedented halftime show ratings.

The details

The poll results highlight Swift's unique position as a pop culture juggernaut who can appeal to football fans across the country. Her relationship with Chiefs tight end Travis Kelce has further integrated her into the NFL ecosystem, making her presence feel more like a "homecoming" than an outsider. With Swift announcing she won't be touring for her latest album, the 2027 Super Bowl could provide the perfect opportunity for a one-off performance that aligns with her evolving career strategy.

  • The 2027 Super Bowl is scheduled for February 2027.

The players

Taylor Swift

A massively popular American singer-songwriter who has broken numerous records with her concert tours and album sales.

Travis Kelce

A tight end for the Kansas City Chiefs who is in a relationship with Taylor Swift.

VegasInsider.com

A website that provides sports betting information and analysis, including the poll of 3,000 NFL fans.

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What’s next

The NFL will announce the 2027 Super Bowl halftime performer closer to the event, likely after negotiations with artists.

The takeaway

Taylor Swift's overwhelming popularity among NFL fans, combined with her growing integration into the league's ecosystem, make her the clear frontrunner to headline the coveted 2027 Super Bowl halftime show, a move that could result in record-breaking viewership and cement her status as a true cultural icon.