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Best Super Bowl commercials 2026: See the ads now
From Anthropic's ChatGPT jabs to Amazon's Alexa vs. Chris Hemsworth, these were the standout Super Bowl LX ads.
Published on Feb. 8, 2026
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The biggest Super Bowl commercials of 2026 are out, with tech companies like Anthropic, Google, and Amazon delivering some of the most talked-about spots. Anthropic poked fun at OpenAI's ChatGPT, while Google showcased its Gemini AI assistant and Amazon featured Chris Hemsworth freaking out over Alexa's advanced capabilities.
Why it matters
Super Bowl commercials have become a major cultural event, with brands spending millions to debut their most creative and buzzworthy ads. These tech-focused spots reflect the growing influence of AI, automation, and voice assistants in our daily lives, as well as the competitive landscape between leading tech companies.
The details
Anthropic launched a series of Super Bowl ads mocking OpenAI's ChatGPT, while Google's "New Home" spot highlighted the capabilities of its Gemini AI assistant. Amazon also got in on the action, with a humorous ad starring Chris Hemsworth becoming increasingly paranoid that Alexa might try to kill him. HR tech firm Rippling tapped comedian Tim Robinson for an ad about the challenges of managing multiple payroll platforms.
- Super Bowl LX took place on February 8, 2026.
The players
Anthropic
An artificial intelligence company that develops advanced language models and other AI technologies.
OpenAI
A leading AI research company known for developing the popular ChatGPT conversational AI.
The multinational technology company that owns the Gemini AI assistant.
Amazon
The e-commerce giant that owns the Alexa voice assistant.
Rippling
An HR technology firm that provides payroll, benefits, and other HR management services.
The takeaway
The 2026 Super Bowl commercials showcase the growing influence of AI, automation, and voice assistants in our daily lives, as well as the competitive landscape between leading tech companies. These ads reflect the industry's efforts to make these technologies more relatable and approachable for consumers.
