Taylor Swift's Popularity Reportedly Declines Amid Lawsuit, Wedding Plans, and Chiefs' Super Bowl Absence

The pop star's approval rating has dropped 8.7% over the past year, according to a new poll.

Published on Feb. 4, 2026

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A recent poll has revealed that Taylor Swift's popularity has declined, dropping from 55.4% in 2024 to 46.7% currently. This comes at a time when the singer is dealing with being named in a lawsuit, planning her wedding, and the Kansas City Chiefs failing to make the Super Bowl, events that may have contributed to the dip in her public approval.

Why it matters

Swift's popularity is a key metric for her career and influence in the entertainment industry. A significant drop could impact her ability to drive engagement, ticket sales, and other commercial success. The reasons behind the decline, such as legal issues and lack of high-profile events, provide insight into the factors that can affect a celebrity's public standing.

The details

The poll, conducted by YouGov, shows that Swift's popularity has decreased by 8.7% over the past year. In 2024, her approval rating was 54%, but it has since dropped to 46.7%. While the data does not explicitly explain the reasons for the decline, several events in Swift's life over the past year may have contributed, including her involvement in the ongoing "It Ends With Us" legal battle and her engagement to Travis Kelce, which has generated various reports about their wedding plans. Additionally, the absence of the Kansas City Chiefs from the Super Bowl, a team Swift has been closely associated with, may have also played a role in the dip in her public profile.

  • In 2024, Taylor Swift's popularity was at 54%.
  • In 2025, her popularity dropped to 55.4%.
  • As of 2026, her popularity has declined further to 46.7%.

The players

Taylor Swift

A popular American singer-songwriter known for her successful music career and high-profile personal life.

Travis Kelce

An American football player who plays as a tight end for the Kansas City Chiefs and is engaged to Taylor Swift.

Blake Lively

An American actress who is involved in the ongoing "It Ends With Us" legal battle, which has also included Taylor Swift.

Justin Baldoni

An American actor and filmmaker who is involved in the "It Ends With Us" legal battle alongside Blake Lively.

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What’s next

It will be interesting to see how Taylor Swift's popularity fluctuates throughout 2026 as she continues her professional work and navigates the various personal and legal issues she is currently facing.

The takeaway

The decline in Taylor Swift's popularity highlights the fickle nature of celebrity status and the importance of maintaining a consistent public presence and positive image. Her involvement in legal battles and the absence of high-profile events may have contributed to the dip, underscoring the need for celebrities to carefully manage their public persona and engagement with fans.