Travis Kelce Invests in Sleep Number Mattress Company

The Kansas City Chiefs tight end becomes a top shareholder in the mattress brand he already uses.

Jan. 28, 2026 at 12:07pm

Got story updates? Submit your updates here. ›

Kansas City Chiefs tight end Travis Kelce has announced a partnership with Sleep Number Corporation, taking a 5% ownership stake in the mattress company. Kelce, who is already a user of Sleep Number products, will appear in the brand's TV and digital advertising as part of the deal.

Why it matters

The investment represents the latest addition to Kelce's growing business portfolio, which includes stakes in a beer company and a theme park chain. The partnership also aligns with Kelce's focus on health and wellness, as Sleep Number touts the benefits of its adjustable mattresses for sleep quality.

The details

Kelce, who has been rumored to be considering retirement, will become one of Sleep Number's top shareholders through the 5% ownership stake. The company's president and CEO cited Kelce's 'passion for and awareness of the health benefits of sleep' as a key factor in the partnership.

  • Kelce announced the Sleep Number partnership in January 2026.

The players

Travis Kelce

A tight end for the Kansas City Chiefs who has invested in several businesses, including a beer company and a theme park chain.

Sleep Number Corporation

A mattress company that produces adjustable beds and touts the health benefits of quality sleep.

Linda Findley

The president and CEO of Sleep Number Corporation.

Got photos? Submit your photos here. ›

What they’re saying

“Travis' passion for and awareness of the health benefits of sleep, combined with his business acumen, will be a helpful accelerator of our work as we continue to share our story and attract new, younger consumers to the brand.”

— Linda Findley, President and CEO, Sleep Number Corporation (Variety)

What’s next

Kelce will begin appearing in Sleep Number's TV and digital advertising campaigns as part of the partnership.

The takeaway

Kelce's investment in Sleep Number reflects his growing business portfolio and alignment with health and wellness, as the mattress company's adjustable beds are touted for their sleep quality benefits.