Missouri Football's Memorial Stadium to Get New Name and Sponsor

Mizzou's iconic football stadium will soon have a corporate sponsor and new moniker.

Published on Feb. 10, 2026

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The University of Missouri's Memorial Stadium, home to the Tigers football team, will soon be renamed and have a corporate sponsor. The athletic department announced on Tuesday that they are seeking a new naming rights partner for the historic venue.

Why it matters

Memorial Stadium has been a landmark in Columbia, Missouri for decades, serving as the home of Mizzou football. This move to rename and add a corporate sponsor to the stadium is part of a broader effort by the university to generate additional revenue and modernize the fan experience.

The details

The athletic department did not provide specifics on the timeline for securing a new naming rights deal or what the new name of the stadium will be. However, they emphasized that this is an "incredible opportunity to position Mizzou Athletics for the future" by aligning with a corporate partner.

  • The announcement was made on Tuesday, February 10, 2026.

The players

Mizzou Athletics

The athletic department of the University of Missouri, which oversees the Tigers football team and Memorial Stadium.

Memorial Stadium

The home football stadium of the University of Missouri Tigers, located in Columbia, Missouri.

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What’s next

The university will begin the process of seeking a corporate sponsor and new naming rights partner for Memorial Stadium.

The takeaway

The renaming of Memorial Stadium is part of a broader trend in college sports of iconic venues taking on corporate monikers in exchange for lucrative sponsorship deals. This move by Mizzou aims to modernize the fan experience and generate additional revenue to support the athletic department's future.