Branson, Kansas City Chiefs End Vacation Destination Partnership

Three-year agreement to promote Branson as Chiefs' official vacation destination will sunset in 2026.

Published on Feb. 14, 2026

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The City of Branson and Branson/Lakes Area Tourism Community Enhancement District (TCED) are reaching the end of their agreement as the Official Vacation Destination of the Kansas City Chiefs. The partnership, which began in 2023, allowed Branson to showcase the destination to the Chiefs' large fanbase through various marketing and promotional activities over the past three years.

Why it matters

The partnership provided Branson with a unique opportunity to reach a wider audience and promote the city as a premier vacation destination, particularly among Chiefs fans. As the agreement comes to an end, Branson will need to evaluate its future marketing strategies to continue attracting visitors.

The details

Through the agreement, Explore Branson, a contracted destination marketing organization, executed various deliverables, including showcasing the destination at tailgating events, providing vacation guides and promotional materials, creating in-stadium billboard placements, and hosting the Chiefs Cheer Team for training camps and team-building trips. The partnership also led to the Haygoods performing the national anthem at a Chiefs home game in 2024.

  • The partnership between the City of Branson, Branson/Lakes Area TCED, and the Kansas City Chiefs began in 2023.
  • The agreement will sunset on May 15, 2026.

The players

City of Branson

The local government of Branson, Missouri, which partnered with the Branson/Lakes Area TCED to promote the city as the official vacation destination of the Kansas City Chiefs.

Branson/Lakes Area Tourism Community Enhancement District (TCED)

A local organization that worked with the City of Branson to execute the partnership with the Kansas City Chiefs.

Kansas City Chiefs

The professional American football team based in Kansas City, Missouri, which partnered with Branson to promote the city as its official vacation destination.

Explore Branson

A contracted destination marketing organization that was retained to execute the deliverables of the agreement between Branson and the Kansas City Chiefs.

The Haygoods

A live music group from Branson that performed the national anthem at a Kansas City Chiefs home game in 2024 as part of the partnership.

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What they’re saying

“While visiting, the Chiefs Cheer Team leadership fell in love with the sounds of The Haygoods. This love led to an invitation to The Haygoods to perform the National Anthem on Sunday, September 15, 2024, at GEHA Field at Arrowhead.”

— Explore Branson, Destination Marketing Organization (KY3)

What’s next

Moving forward, the Explore Branson, City of Branson, and TCED teams will continue to maintain contact with the Chiefs' marketing team and stay abreast of marketing opportunities to showcase the destination to the millions of loyal fans of the Chiefs.

The takeaway

The partnership between Branson and the Kansas City Chiefs provided a unique opportunity for the city to reach a wider audience and promote itself as a premier vacation destination. As the agreement comes to an end, Branson will need to evaluate its future marketing strategies to continue attracting visitors and maintaining its status as a popular travel destination.