Budweiser Super Bowl Commercial Unites Clydesdales with Bald Eagle

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Budweiser's Super Bowl 60 commercial features two of America's most iconic symbols: a Budweiser Clydesdale and a bald eagle. Set to the soundtrack of Lynyrd Skynyrd's "Free Bird," the ad shows a Clydesdale foal bonding with a small bird, which is later revealed to be a bald eagle. The commercial celebrates Budweiser's 150-year legacy and the country's upcoming 250th birthday.

Why it matters

Budweiser's Super Bowl commercials are highly anticipated and often feature patriotic themes and American icons. This year's ad continues that tradition, using the Clydesdale and bald eagle to symbolize the brand's deep roots in the United States and its enduring connection to American culture.

The details

The 60-second ad, called "American Icons," was directed by Academy Award-nominated director Henry-Alex Rubin. It begins with a Clydesdale foal wandering beyond his stable to find a small bird beside a fallen tree. When a storm rolls in, the foal shelters the bird and sparks a lasting bond. The commercial shows a montage of the pair growing together, and in a majestic moment, the grown Clydesdale leaps as the bird soars behind him, creating the illusion of a Pegasus. That's when it's revealed that the bird is a bald eagle.

• The Budweiser Super Bowl 60 commercial will air during the big game on February 9, 2026.

What’s next

Budweiser's Super Bowl commercial is expected to generate a lot of buzz and discussion leading up to and during the big game. The brand may release behind-the-scenes footage or additional content to further promote the ad and its patriotic themes.