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Winona Today
By the People, for the People
Charles Moss Named AD & Head Football Coach at Winona ISD
Veteran coach takes over struggling program with goal of turning it around
Mar. 28, 2026 at 3:53pm
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Winona ISD has announced the hiring of Charles Moss as its new athletic director and head football coach. Moss brings a broad coaching background, including previous head coaching stints at Texas College, Capital High School, and North Dallas High School. He also served as a defensive coach at Tyler Legacy High School and was selected for the NFL Bill Walsh Diversity Coaching Fellowship with the Minnesota Vikings in 2025.
Why it matters
Moss's appointment to both the athletic director and head football coach roles suggests Winona ISD is seeking a leader capable of broad program oversight and a potential cultural shift, given the recent struggles of the football team. The Winona program has posted a 2-18 record over the past two seasons after previously experiencing success under former coach Keylon Kincade.
The details
Moss arrives in Winona after serving as the defensive run game coordinator and defensive line coach for Tyler Legacy High School since 2020. Prior to that role, he was head football coach at Texas College from 2017 to 2019 and also served as Chair of the Sooner Athletic Conference. Moss's coaching career began as a graduate assistant at the University of New Mexico, following a playing career with the New Mexico Lobos. He later held head coaching positions at Capital High School in Santa Fe, New Mexico, and North Dallas High School.
- Winona ISD announced Moss's hiring on Thursday, March 28, 2026.
- Moss served as defensive run game coordinator and defensive line coach at Tyler Legacy High School since 2020.
- Moss was head football coach at Texas College from 2017 to 2019.
- Moss was selected for the NFL Bill Walsh Diversity Coaching Fellowship with the Minnesota Vikings in 2025.
The players
Charles Moss
The new athletic director and head football coach at Winona ISD, with a broad coaching background including previous head coaching roles and a stint with the NFL's Minnesota Vikings.
Keylon Kincade
The former head coach of the Winona football program, who led the team to five consecutive playoff appearances and an 8-6 record with a state quarterfinal appearance in 2016.
What they’re saying
“Taking on both the athletic director and head football coach roles suggests Winona ISD is seeking a leader capable of broad program oversight and a potential cultural shift, given the recent performance of the football program.”
— Expert Insight
What’s next
Moss will be tasked with turning around the Winona football program, which has struggled in recent years. His first order of business will be to assess the team's roster and coaching staff, and develop a plan to improve the team's performance on the field.
The takeaway
Winona ISD has made a bold move in hiring Charles Moss as its new athletic director and head football coach, entrusting him with the responsibility of reviving a struggling program. Moss's extensive coaching background and experience in program leadership suggest he has the skills to take on this challenge, but he will need to quickly implement a turnaround strategy to get the Winona football team back on track.
