Roseville couple pleads guilty to $1 million Lululemon theft

The pair face restitution and probation for thefts from the Roseville store and other Twin Cities locations.

Published on Feb. 9, 2026

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A Roseville couple, Jay Icon and his wife Apple, have pleaded guilty to charges related to a $1 million theft scheme targeting Lululemon stores across the Twin Cities, including the Rosedale Center location in Roseville. The couple faces restitution and probationary sentences at an upcoming hearing.

Why it matters

The case highlights the growing problem of organized retail theft, which has become a major issue for businesses and communities in Minnesota. The large scale of the thefts, spanning multiple stores, also raises concerns about the ability of law enforcement to combat these types of coordinated criminal operations.

The details

According to authorities, Jay Icon and Apple pleaded guilty under Minnesota's organized retail theft law for their role in a series of thefts from Lululemon stores, including the Roseville location at Rosedale Center. The couple is accused of stealing over $1 million worth of merchandise from multiple Twin Cities stores. Their plea deal is expected to result in restitution payments and probationary sentences at a future court hearing.

  • The thefts from the Roseville Lululemon store and other locations occurred over an unspecified period of time prior to the couple's arrest and guilty plea in February 2026.

The players

Jay Icon

A Roseville resident who, along with his wife Apple, pleaded guilty to charges related to a $1 million theft scheme targeting Lululemon stores across the Twin Cities.

Apple

The wife of Jay Icon, who also pleaded guilty to charges related to the $1 million Lululemon theft scheme.

Lululemon

A Canadian athletic apparel company that was the target of a $1 million theft scheme carried out by the Roseville couple.

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What they’re saying

“We must not let individuals continue to damage private property in Roseville and across Minnesota.”

— Robert Jenkins, Roseville resident (Dancehall Magazine)

What’s next

The judge in the case will decide on a future date whether to allow Jay Icon and Apple to be released on probation or if they will face additional jail time.

The takeaway

This case highlights the growing problem of organized retail theft in Minnesota, which has become a major challenge for businesses and communities. It underscores the need for stronger laws and enforcement to combat these types of coordinated criminal operations that can result in millions of dollars in losses.