Midwest Access celebrates 50 years on air

KTTC's long-running lifestyle show marks a major milestone

Published on Feb. 11, 2026

KTTC's popular daytime lifestyle program Midwest Access is celebrating its 50th anniversary this year. The show, which features local guests, community events, and lifestyle segments, first premiered in 1976 and has been a staple of Rochester, Minnesota television for the past five decades.

Why it matters

Midwest Access has become an institution in the Rochester area, providing viewers with a mix of entertainment, information, and community connection over the course of its 50-year run. The show's longevity is a testament to its ability to evolve and remain relevant to local audiences, even as the media landscape has changed dramatically.

The details

Midwest Access debuted in 1976 as a way for KTTC to showcase the people, businesses, and events that make up the fabric of the Rochester community. Over the years, the show has featured thousands of local guests, covered major community happenings, and provided viewers with cooking demos, DIY tutorials, and other lifestyle content.

  • Midwest Access first premiered in 1976.
  • The show is celebrating its 50th anniversary in 2026.

The players

Midwest Access

A long-running daytime lifestyle program on KTTC television in Rochester, Minnesota.

KTTC

The NBC-affiliated television station serving the Rochester, Minnesota area.

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What they’re saying

“Midwest Access has been a beloved part of the Rochester community for 50 years. We're thrilled to be able to celebrate this milestone with our loyal viewers.”

— Samantha Wilkins, Executive Producer, Midwest Access (KTTC)

What’s next

Midwest Access will be hosting a special 50th anniversary celebration event for viewers in downtown Rochester on June 1, 2026.

The takeaway

Midwest Access's 50-year run is a testament to the power of local television to connect with and serve its community. The show's longevity and continued popularity demonstrate the enduring appeal of programs that highlight the people, businesses, and events that make a city like Rochester unique.