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Pequot Lakes Today
By the People, for the People
Pequot Lakes Offers Marketing Workshop During Construction
Local businesses can learn strategies to stay visible and attract customers during upcoming road work.
Apr. 8, 2026 at 1:57pm
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The North Central Small Business Development Center at Central Lakes College, in partnership with the city of Pequot Lakes, is hosting a free workshop to help local businesses navigate the challenges of upcoming road construction on Front and Main streets. The 'Marketing During Construction' workshop will focus on practical marketing strategies that businesses can implement immediately to adjust messaging, maintain customer engagement, and turn a potentially difficult season into an opportunity for growth.
Why it matters
Road construction can significantly disrupt foot traffic and access to local businesses, making it critical for them to proactively adapt their marketing and customer outreach. This workshop aims to provide Pequot Lakes businesses with the tools and support they need to remain visible and continue attracting customers during the construction project.
The details
The workshop will take place on Thursday, April 16 from 6-8 pm at Pequot Lakes City Hall. It is part of a coordinated effort between the North Central SBDC and the city to ensure businesses impacted by the construction project are prepared. Participants will learn how to adjust their messaging, maintain customer engagement, and turn the construction period into an opportunity for growth.
- The 'Marketing During Construction' workshop will be held on Thursday, April 16, 2026 from 6-8 pm.
- The Front and Main streets construction project in Pequot Lakes is scheduled to begin in the coming months.
The players
North Central Small Business Development Center
A regional SBDC hosted at Central Lakes College that provides no-cost, confidential business consulting, training and resources to entrepreneurs and small business owners across an 11-county area.
City of Pequot Lakes
The local government partnering with the North Central SBDC to host the 'Marketing During Construction' workshop and support businesses impacted by the upcoming road work project.
Katie Heppner
The regional director of the North Central SBDC.
What they’re saying
“This is about showing up for our business community in a real way. We are proud to partner with the city of Pequot Lakes to make sure local businesses feel supported, prepared, and confident heading into construction.”
— Katie Heppner, Regional Director, North Central SBDC
What’s next
Businesses in Pequot Lakes can register for the free 'Marketing During Construction' workshop at www.northcentralsbdc.com/workshops-and-events.
The takeaway
By proactively providing local businesses with practical marketing strategies and support, the city of Pequot Lakes and the North Central SBDC are helping ensure that Pequot Lakes' small businesses can navigate the challenges of the upcoming road construction project and continue to thrive.
