Sprite Returns as NBA's Official Global Soft Drink Partner

Minnesota Timberwolves star Anthony Edwards is hyped about the reunion between the NBA and the iconic soda brand.

Mar. 17, 2026 at 3:09pm

Got story updates? Submit your updates here. ›

The Coca-Cola Company and the NBA have struck a new deal to bring Sprite back as the Official Global Soft Drink Partner of the league, building on the drink's existing relationship with 17 teams. NBA star Anthony Edwards expressed his excitement about the partnership, saying Sprite has always been a brand that pushes people to do things their own way.

Why it matters

The NBA and Sprite have a longstanding history, with the soda brand previously serving as the title sponsor of the Slam Dunk Contest from 2003 to 2016. This new global partnership will allow Sprite to be more actively involved across the league's biggest stages and provide fans with immersive experiences, custom content, and exclusive promotions.

The details

According to the press release, Sprite will now 'activate across [the] NBA's biggest global stages,' including 'tentpole moments' and international games. Fans will also 'see immersive experiences, custom content series on NBA platforms, and exclusive promotions that bring them closer to NBA fandom.'

  • The announcement was made on Tuesday, March 17, 2026.
  • Sprite and the NBA had a longstanding partnership that lasted for almost three decades before it concluded.

The players

Anthony Edwards

A star player for the Minnesota Timberwolves who is excited about the return of Sprite as the NBA's Official Global Soft Drink Partner.

Manolo Arroyo

The EVP and Global Chief Marketing Officer of the Coca-Cola Company, who expressed excitement about reuniting Sprite with the NBA, stating that 'basketball is central to the DNA of Sprite.'

Coca-Cola Company

The parent company of Sprite, which has struck a new deal with the NBA to bring the iconic soda brand back as the league's Official Global Soft Drink Partner.

NBA

The professional basketball league that has reunited with Sprite as its Official Global Soft Drink Partner, building on the brand's existing relationship with 17 teams.

Got photos? Submit your photos here. ›

What they’re saying

“I love that Sprite has always been a brand that pushes you to do things your way. Being a part of this legendary partnership between Sprite and the NBA is incredible. I'm excited to represent the brand and show the next generation the power of staying true to yourself.”

— Anthony Edwards

“Reuniting with the NBA is about co-creating what's next – experimenting with new fan experiences, exploring emerging formats, and meeting the next generation where they are. Basketball is not just a game; it's a global cultural engine and Sprite, together with the NBA, will help to fuel the moments and memories that drive it.”

— Manolo Arroyo, EVP and Global Chief Marketing Officer, Coca-Cola Company

What’s next

The new partnership between Sprite and the NBA is expected to bring a range of immersive fan experiences, custom content, and exclusive promotions to basketball fans around the world.

The takeaway

The reunion between Sprite and the NBA represents a significant milestone, as the iconic soda brand returns to its longstanding role as a key partner of the league. This partnership will allow Sprite to further cement its connection with basketball culture and engage with the next generation of fans in new and innovative ways.