House of Kolor Celebrates 70 Years of Custom Paint Leadership

The legendary brand marks its milestone anniversary with new products, exclusive content, and community events.

Apr. 2, 2026 at 3:06pm

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House of Kolor, the renowned custom paint brand that revolutionized the automotive refinishing industry, is celebrating its 70th anniversary in 2026. Founded in Minneapolis in 1956, the company is commemorating seven decades of creativity, craftsmanship, and innovation with a year-long series of special releases, collaborations, and community-driven events.

Why it matters

House of Kolor has been a trailblazer in the custom paint industry, introducing groundbreaking formulations, iconic colors, and award-winning finishes that have inspired generations of professional painters, builders, and hobbyists. This milestone anniversary underscores the brand's enduring legacy and its continued commitment to pushing the boundaries of custom paint creativity.

The details

Throughout 2026, House of Kolor will unveil new product innovations, exclusive storytelling content, and interactive community events to celebrate its 70-year history. Highlights include collaborations with influential painters and builders, technical school visits, a custom-painted giveaway, and the launch of eight anniversary-themed colors.

  • House of Kolor was founded in Minneapolis, Minnesota in 1956.
  • The brand is celebrating its 70th anniversary in 2026.

The players

Jon 'Koz' Kosmoski

The founder of House of Kolor, who started the company with a mission to provide artists and builders with vibrant, reliable custom paint formulas.

Tony D'Acquisto

The Global Vice President of Marketing at Sherwin-Williams Automotive Finishes, the parent company of House of Kolor.

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What they’re saying

“What started as a frustration with an uninspired paint job turned into a lifelong mission to give artists and builders something better: Colors that are vibrant, formulas that are reliable and a brand that would push creativity further for generations.”

— Jon 'Koz' Kosmoski, Founder, House of Kolor

“For 70 years, House of Kolor has stood at the forefront of custom refinish. We're committed to honoring the artists and innovators who helped build its legacy while continuing to inspire and support future generations of custom creators.”

— Tony D'Acquisto, Global Vice President of Marketing, Sherwin-Williams Automotive Finishes

What’s next

House of Kolor will continue to unveil new product innovations, exclusive content, and community events throughout 2026 to celebrate its 70th anniversary.

The takeaway

House of Kolor's 70-year milestone underscores the brand's enduring impact on the custom paint industry, as it continues to inspire and support the next generation of creative builders and painters through its innovative products, storytelling, and community engagement.