Prelude Growth Partners Sells Stake in Wellness Brand So Good So You to Bansk Group

The fast-growing functional shot company has expanded product offerings and distribution under Prelude's investment.

Mar. 30, 2026 at 6:23pm

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Prelude Growth Partners, a consumer-focused growth equity firm, has announced the sale of its stake in So Good So You, a leading brand in the refrigerated functional wellness shot category, to Bansk Group. So Good So You has grown rapidly in recent years, expanding its product lineup and distribution under Prelude's investment as the company's sole institutional investor.

Why it matters

The sale represents a successful exit for Prelude Growth Partners and highlights the growth potential in the functional wellness beverage space, particularly for premium, sustainable brands like So Good So You that have resonated with health-conscious consumers.

The details

So Good So You produces organic, cold-pressed wellness shots that combine fruits and vegetables with functional ingredients like probiotics, vitamins, and adaptogens. The company has built a strong nationwide presence and recently expanded into sparkling energy drinks. As a certified B Corp, So Good So You manufactures its products in a zero-waste facility powered by renewable energy.

  • Prelude Growth Partners announced the definitive agreement to sell its stake in March 2026.
  • The transaction remains subject to customary closing conditions and regulatory approval.

The players

So Good So You

A fast-growing functional wellness brand known for its refrigerated wellness shots, founded in Minneapolis.

Prelude Growth Partners

A consumer-focused growth equity firm that invests in high-growth brands across categories including food and beverage, health and wellness, and consumer products.

Bansk Group

The company acquiring Prelude Growth Partners' stake in So Good So You.

Eric Hall

Co-Founder and CEO of So Good So You.

Rita Katona

Co-Founder and Chief Brand Officer of So Good So You.

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What they’re saying

“Prelude Growth has been an exceptional partner. As female entrepreneurs themselves, Prelude Growth really understood our vision. Their partnership approach and shared commitment to our vision was invaluable as we dramatically scaled our business. Following the many years of significant growth, we look forward to entering this next chapter with Bansk Group.”

— Eric Hall, Co-Founder And CEO, So Good So You

“It has been a privilege to support So Good So You to become the leader in its category. Born from a clear mission to make wellness accessible and delicious to all, the Company today delivers exceptional, efficacious products to an ever-growing set of passionate consumers. We are proud to have played an integral role in the Company's growth story over the past several years and we look forward to seeing all they will accomplish.”

— Neda Daneshzadeh, Co-Founder And Managing Partner, Prelude Growth Partners

What’s next

The transaction remains subject to customary closing conditions and regulatory approval.

The takeaway

The sale of Prelude Growth Partners' stake in So Good So You to Bansk Group highlights the growth potential in the functional wellness beverage space, particularly for premium, sustainable brands that have resonated with health-conscious consumers. The transaction represents a successful exit for Prelude and underscores the value of their partnership approach in scaling the business.