Two Moms Launch Inclusive Baby Carrier Company

Hope & Plum sees rapid growth as demand surges for their size-inclusive, locally-designed baby carriers.

Mar. 22, 2026 at 10:53pm

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Skye Amundsen and Mallory Mascoli, two moms who connected online, launched the baby carrier company Hope & Plum in 2014. Driven by Mascoli's struggle to find carriers that fit her plus-size frame, the company committed to size inclusivity and high-quality, locally-designed fabrics. Their first product launch sold out quickly, and the company has since grown over 20-fold, hitting $7 million in sales and moving into a 20,000 square foot warehouse to keep up with demand.

Why it matters

Hope & Plum's success highlights the demand for more inclusive and thoughtfully-designed parenting products, especially as the baby gear market has historically catered to a narrow range of body types. The company's commitment to supporting local artists and manufacturing in the U.S. also aligns with growing consumer preferences for mission-driven, community-focused brands.

The details

Amundsen and Mascoli first connected on a fertility tracking site in 2014, bonding over their shared experience of becoming new moms. Mascoli's passion for babywearing inspired Amundsen, who had a traumatic birth experience and found comfort in keeping her baby close. This sparked the idea for Hope & Plum, with Amundsen's legal background handling the business setup and Mascoli driving marketing efforts on social media. Their first product, designed to accommodate Mascoli's plus-size frame, sold out quickly, propelling the company's rapid growth to over 20 times its initial size in just a few years.

  • Amundsen and Mascoli first connected online in 2014.
  • Hope & Plum launched its first product in 2014.
  • The company has grown over 20-fold in the past 2-3 years.
  • Hope & Plum is moving into a new 20,000 square foot warehouse in 2026.

The players

Skye Amundsen

Co-founder of Hope & Plum, a corporate lawyer who handled the business setup for the company.

Mallory Mascoli

Co-founder of Hope & Plum, who inspired Amundsen with her passion for babywearing and drove the company's marketing efforts on social media.

Hope & Plum

An inclusive baby carrier company founded by Amundsen and Mascoli, committed to size inclusivity, high-quality fabrics, and supporting local artists.

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What they’re saying

“She did cloth diapering, she did baby wearing, so she kind of inspired me, like I loved the way she was parenting. So, then I was like, 'I wanna do that.' She kind of inspired my parenting.”

— Skye Amundsen, Co-founder, Hope & Plum

“It also helped us to feel, at least for me, helped me to feel like I wasn't just a parent, like I could still go out and do things. I could carry my kid around with me in a nice way that felt comfortable for us both.”

— Mallory Mascoli, Co-founder, Hope & Plum

“I think it's really special to be a part of someone's parenthood journey, to be a bright spot, And sometimes it can be a hard time, especially for first-time parents, getting used to all the changes, so to be that bright spot to give them that joy, I love it, it's great.”

— Mallory Mascoli, Co-founder, Hope & Plum

What’s next

Hope & Plum plans to continue expanding its product line and distribution as demand for their inclusive baby carriers grows. The company is also exploring opportunities to partner with local artists and designers to create new fabric patterns and designs.

The takeaway

Hope & Plum's rapid success demonstrates the significant market opportunity for parenting brands that prioritize inclusivity, quality, and community engagement. Their story highlights how two passionate moms can turn a personal need into a thriving business that brings joy to other families.