Balloon Exchange Names Industry Veteran Tina Outlaw as CEO

Outlaw brings technical expertise, creative product development, and unparalleled balloon industry leadership experience to accelerate the company's growth.

Mar. 17, 2026 at 4:05pm

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Balloon Exchange, a U.S.-based turnkey balloon supplier, consulting firm, and global exchange, has named industry veteran Tina Outlaw as its new CEO. Outlaw previously served as Manager of Research, Development & Engineering at foil balloon manufacturer Anagram International for 13 years and has held various other leadership roles in the industry.

Why it matters

The appointment of Tina Outlaw as CEO of Balloon Exchange is significant as the company aims to fill a growing need for a stable, full-service, U.S.-based balloon supplier to restore stability and confidence with buyers, distributors, decorators, planners, and consumers. Outlaw's extensive industry experience and expertise are expected to help accelerate the company's growth.

The details

Tina Outlaw has over two decades of experience in the balloon industry, having previously worked at Anagram International, Ecolab, General Mills, and International Paper. She is known for her pioneering work in microwave popcorn and aseptic packaging for beverages, and holds 27 patents. As CEO of Balloon Exchange, Outlaw will leverage her technical expertise, creative product development skills, and industry relationships to drive the company's expansion.

  • Balloon Exchange was launched last year.
  • Outlaw served as Manager of Research, Development & Engineering at Anagram International for 13 years until 2023.

The players

Tina Outlaw

The new CEO of Balloon Exchange, with over two decades of experience in the balloon industry, including leadership roles at Anagram International, Ecolab, General Mills, and International Paper.

Balloon Exchange

A U.S.-based turnkey balloon supplier, consulting firm, and global exchange that was launched last year and aims to fill a growing need for a stable, full-service balloon supplier.

Cathy Sampson

The president of Balloon Exchange, who stated that the company's first year exceeded expectations and that Outlaw's appointment will accelerate the company's growth.

Anagram International

A foil balloon manufacturer where Outlaw served as Manager of Research, Development & Engineering for 13 years.

Ecolab

A company where Outlaw worked in various roles, including director of marketing, director of global supplier quality, director of new product development, scientist, and packaging engineer.

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What they’re saying

“Balloon Exchange's first year exceeded our expectations and validated our concept. We attracted strategic investments that quickly led us bring in someone of Tina's caliber for the top position.”

— Cathy Sampson, President, Balloon Exchange (PRNewswire)

“I talk to customers every day, and that widening chasm between market demands and supplier response is exactly what we were built to fill. With Tina at our helm, there's no limit to our upside as a company. It's very exciting!”

— Cathy Sampson, President, Balloon Exchange (PRNewswire)

The takeaway

The appointment of industry veteran Tina Outlaw as CEO of Balloon Exchange is a significant move that is expected to accelerate the company's growth and help it fulfill its mission of becoming a stable, full-service balloon supplier in the U.S. market.