Target to invest $2 billion to revamp stores, boost staff

Retailer aims to reverse sales slump, reclaim style authority

Published on Mar. 3, 2026

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Target is investing an additional $2 billion this year to improve the in-store experience, remodel stores, and invest in its workforce as it tries to turn around persistent sales declines and regain its reputation for style and fashion. The company plans to open 30 new stores, remodel 130 existing locations, and expand its beauty offerings while also boosting staffing and training.

Why it matters

Target has struggled with sluggish sales and a diminished in-store experience as its stores have become more focused on fulfilling online orders. The $2 billion investment is an attempt to revitalize the retailer's physical locations and reclaim its authority on style and fashion, which has been challenged by competitors like Walmart.

The details

The $2 billion investment includes hundreds of millions of dollars to support additional store labor and training, as well as investments in artificial intelligence to help identify trends more quickly. Target is also launching a new beauty area called Target Beauty Studio in 600 stores this fall, which will offer upscale beauty products and enhanced product expertise from staff. Many of the stores being refreshed haven't been updated in a decade.

  • Target reported the $2 billion investment plan on March 3, 2026.

The players

Target

An American retail corporation that operates a large chain of discount department stores.

Michael Fiddelke

The new CEO of Target, a 20-year company veteran who succeeded longtime CEO Brian Cornell last month.

Cara Sylvester

Target's chief merchandising officer.

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What they’re saying

“This is a new chapter, and it's all about growth. We'll do so by playing our own game and making big changes to delight our guests.”

— Michael Fiddelke, CEO (wral.com)

What’s next

Target plans to open 30 new stores and remodel 130 existing locations this year as part of its $2 billion investment.

The takeaway

Target's significant investment in its stores and workforce signals a renewed focus on improving the in-store shopping experience and reclaiming its position as a leader in style and fashion amid increased competition from rivals like Walmart.