Amplifon Launches Worldwide Initiatives for World Hearing Day 2026

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Amplifon, the global leader in hearing care services and solutions, is launching various initiatives in several countries around the world to raise awareness, educate, and promote prevention in relation to hearing health on World Hearing Day on March 3, 2026. The initiatives will take place in Italy, France, the US, Canada, Australia, and Latin America, including free hearing tests, training sessions, social media campaigns, and events.

Why it matters

Hearing loss is a growing global health issue, with over 1.5 billion people currently living with hearing loss and that number expected to reach 2.5 billion by 2050. Amplifon's initiatives aim to address this problem by promoting early detection and prevention through increased awareness and access to hearing health services.

The details

Amplifon's World Hearing Day activities include offering free hearing tests at its 10,000 centers worldwide, as well as special events and campaigns. In Italy, the company is hosting a day of training and testing for employees and partners, and is also supporting the Hearing Marathon event in Rome. In France, free tests will be available at Amplifon's offices and in partnership with a local pharmacy chain. The US, Canada, and Latin America will see employee training activities, while the US will also have free tests at Amplifon's offices and the Mall of America. Amplifon is also launching a global social media campaign called "Everyday Hearing Tests" to promote the emotional value of sound and the importance of regular hearing checkups.

• World Hearing Day is on March 3, 2026.
• The Hearing Marathon event in Rome took place on February 27, 2026.