Twin Cities Tops Winter Olympics Ratings on NBC

Minneapolis-St. Paul and Milwaukee lead local viewership for Olympics coverage.

Published on Feb. 27, 2026

Got story updates? Submit your updates here. ›

The Minneapolis-St. Paul media market is tied with Milwaukee for the highest local ratings for afternoon and primetime coverage of the 2026 Winter Olympics on NBC, according to data through Monday.

Why it matters

The strong local viewership in the Twin Cities and Milwaukee markets reflects the enduring popularity of the Winter Olympics in the Midwest, where winter sports like hockey and figure skating have deep roots and passionate fan bases.

The details

The data shows the Minneapolis-St. Paul and Milwaukee markets leading the nation in local ratings for NBC's Olympics coverage so far this year. This indicates robust interest and engagement with the Winter Games among residents of these Midwestern cities.

  • The ratings data is current through Monday, February 20, 2026.

The players

NBC

The American television network broadcasting the 2026 Winter Olympics.

Minneapolis-St. Paul

The media market encompassing the Twin Cities metropolitan area in Minnesota, which is currently tied for the highest local ratings for NBC's Olympics coverage.

Milwaukee

The media market for the city of Milwaukee, Wisconsin, which is currently tied with Minneapolis-St. Paul for the highest local ratings for NBC's Olympics coverage.

Got photos? Submit your photos here. ›

The takeaway

The strong local viewership in the Twin Cities and Milwaukee areas underscores the enduring popularity of the Winter Olympics in the Midwest, where winter sports have deep cultural roots and passionate fan bases.