JPMorgan Chase Raises Target Price Target to $115

Analysts see potential upside for retail giant despite recent market volatility.

Feb. 26, 2026 at 10:20pm

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JPMorgan Chase & Co. has lifted its price target on shares of Target Corporation from $100.00 to $115.00, while maintaining a "neutral" rating on the stock. The move comes as the retail giant continues to navigate a challenging economic environment, with analysts citing both opportunities and headwinds for the company.

Why it matters

Target is one of the largest and most prominent retailers in the United States, with a vast network of stores and a growing e-commerce presence. The company's performance is seen as a bellwether for the broader retail industry, and changes to its stock price target can signal shifts in investor sentiment and market expectations.

The details

In a research note, JPMorgan Chase analysts cited a number of factors that contributed to the price target increase, including Target's strong brand recognition, diversified product offerings, and ongoing investments in digital and omnichannel capabilities. However, the analysts also noted that the company faces headwinds from macroeconomic uncertainty, increased competition, and potential changes in consumer spending patterns.

  • The new price target was issued on Thursday, February 26, 2026.

The players

JPMorgan Chase & Co.

A multinational investment bank and financial services company headquartered in New York City.

Target Corporation

A large American retail corporation that operates a chain of discount department stores and grocery stores.

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The takeaway

This price target increase from JPMorgan Chase suggests that despite ongoing challenges, analysts see potential for Target to continue performing well and delivering value for investors. However, the company will need to navigate a complex and evolving retail landscape to maintain its competitive edge.