Dairy Queen® and the Savannah Bananas™ Announce New Partnership

Bringing Flips, Fun, and Free Shakes* to Fans Nationwide

Published on Feb. 24, 2026

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American Dairy Queen Corporation (ADQ) has announced a new partnership with the Savannah Bananas, bringing together two fan-favorite brands to deliver unforgettable moments for fans all season long. The partnership includes national TV spots, social content, the launch of a new Savannah Banana-inspired DQ® Shake, and a lineup of interactive fan experiences taking place during Savannah Bananas games across the country.

Why it matters

This partnership allows Dairy Queen to tap into the Savannah Bananas' loyal fanbase and unique brand of entertainment, while also giving Bananas fans access to exclusive DQ promotions and products. It's a strategic move for both brands to reach new audiences and create memorable experiences for their fans.

The details

The DQ and Savannah Bananas partnership will include the launch of the new Savannah Bananas™ Split Shake, available at participating DQ locations nationwide starting February 23. The shake features DQ's world-famous soft serve, blended with real milk, fresh banana, strawberries, and chocolatey shavings, all topped with whipped cream. Fans attending Savannah Bananas games will also have a chance to score a free DQ Shake when they catch a foul ball, triggering the 'DQ Shake Snag' promotion. Additionally, DQ will hype up the crowd at the team's pre-game pep rallies and may make surprise visits to DQ locations while the Bananas are traveling to their next game.

  • The new Savannah Bananas™ Split Shake will launch at participating DQ locations nationwide on February 23, 2026.
  • The 'DQ Shake Snag' promotion will be available to fans at Savannah Bananas games throughout the 2026 season.

The players

American Dairy Queen Corporation (ADQ)

The parent company of Dairy Queen, a leader in iconic treats and food.

Savannah Bananas

A professional baseball team known for their unique brand of entertainment and fan engagement.

Jared Orton

The President of the Savannah Bananas.

Maria Hokanson

The Executive Vice President of Marketing at American Dairy Queen Corporation (ADQ).

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What they’re saying

“The Savannah Bananas are all about having fun, and creating unforgettable moments for our fans is at the heart of everything we do. This season, we're excited to elevate those experiences through our partnership with DQ. We share a mission of spreading joy to our fans and that's exactly what we plan to do as partners.”

— Jared Orton, President at Savannah Bananas (Business Wire)

“Our partnership with the Savannah Bananas is a natural fit for DQ. We're two brands that put the fan experience first, bring people together to create special memories, and of course, love to flip. From pre-game pep rallies and foul-ball moments at Bananas games to stopping by DQ to try the new Savannah Bananas Split Shake, we're excited to offer fans unforgettable fun all summer long.”

— Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation (ADQ) (Business Wire)

What’s next

The new Savannah Bananas™ Split Shake will be available at participating DQ locations nationwide starting February 23, 2026, and the 'DQ Shake Snag' promotion will run throughout the 2026 Savannah Bananas season.

The takeaway

This partnership between Dairy Queen and the Savannah Bananas showcases how two brands can come together to create unique and engaging fan experiences, blending their respective strengths in iconic treats and entertainment to deliver something truly special for their loyal customers.