Tech Workers Urge Boycott of Major Companies Over ICE Shootings

Consumers asked to unsubscribe from Amazon, Google, Netflix and others to protest Trump administration's immigration enforcement tactics.

Feb. 2, 2026 at 7:15pm

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In response to the fatal shootings of Renee Nicole Good and Alex Pretti by federal agents in Minneapolis, a consumer boycott called "Resist and Unsubscribe" is urging people to cancel subscriptions and delete accounts with major tech companies like Amazon, Google, and Netflix during the month of February. The boycott, launched by NYU marketing professor Scott Galloway, aims to pressure tech CEOs who have remained quiet on the shootings to speak out against the Trump administration's aggressive immigration enforcement.

Why it matters

The boycott highlights growing tensions between the tech industry and the Trump administration's hardline immigration policies. While some tech workers have publicly criticized the shootings, most industry leaders have stayed silent, leading employees to take matters into their own hands through this consumer-driven protest.

The details

The "Resist and Unsubscribe" boycott is calling on consumers to cancel subscriptions, delete accounts, and avoid purchasing products from 10 major tech companies: Amazon, Apple, Google, Meta, Microsoft, OpenAI, Netflix, Paramount+, Uber, and X. The goal is to send an economic signal that the tech CEOs "can't ignore" in response to the Trump administration's aggressive immigration enforcement tactics, including the deadly shootings of Good and Pretti by federal agents in Minneapolis.

  • The boycott is scheduled to take place during the month of February 2026.

The players

Scott Galloway

A marketing professor at New York University who launched the "Resist and Unsubscribe" boycott.

Renee Nicole Good

A victim of a fatal shooting by federal agents in Minneapolis.

Alex Pretti

A victim of a fatal shooting by federal agents in Minneapolis.

Gabe da Silveira

A senior engineering manager at Airbnb in the San Francisco Bay Area who plans to participate in the boycott after witnessing the aftermath of the Minneapolis shootings.

Tim Cook

The CEO of Apple, who came under fire for attending a White House screening of a documentary about Melania Trump on the evening of Pretti's death.

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What they’re saying

“The Trump administration doesn't respond to outrage. It responds to economic signals.”

— Scott Galloway, NYU Marketing Professor

“What's going on now with ICE activity in Minneapolis is not a partisan issue. It's not even an immigration enforcement issue. What we're seeing is a blatantly unconstitutional invasion designed to suppress dissent through fear and intimidation.”

— Gabe da Silveira, Senior Engineering Manager, Airbnb (LinkedIn)

“I had a good conversation with the president this week where I shared my views, and I appreciate his openness to engaging on issues that matter to us all.”

— Tim Cook (Internal Apple Memo)

What’s next

The judge overseeing the cases related to the Minneapolis shootings is expected to make a decision on bail for the federal agents involved in the next few weeks.

The takeaway

This boycott highlights the growing divide between the tech industry and the Trump administration's hardline immigration policies. While some tech workers are willing to take action, the challenge will be sustaining a consumer-driven protest that can make a meaningful economic impact on these major corporations.