Sleep Number Shares Rise 2.8% - What's Next?

The mattress company's stock saw a jump in trading despite a recent downgrade.

Jan. 28, 2026 at 12:15am

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Sleep Number Corporation's (NASDAQ:SNBR) share price rose 2.8% on Tuesday, trading as high as $10.34 before closing at $10.31. The increase came despite a 51% decline in trading volume compared to the average daily volume. Several research firms have recently weighed in on the stock, with one analyst maintaining a "sell" rating and another raising the price target to $12 while keeping a "neutral" rating.

Why it matters

Sleep Number is a prominent player in the adjustable air mattress and bedding products market, and investor sentiment around the company can provide insights into the broader industry trends and consumer demand for its products. The stock's performance and analyst commentary offer a glimpse into the company's financial health and growth prospects.

The details

Sleep Number's share price increase on Tuesday came after the company reported its latest quarterly earnings in November, where it missed analysts' consensus estimates. The company has seen its revenue decline by 19.6% year-over-year, and analysts are projecting negative earnings per share for the current fiscal year.

  • Sleep Number's share price rose 2.8% on Tuesday, January 28, 2026.
  • The company reported its latest quarterly earnings on November 5th.

The players

Sleep Number Corporation

A Minneapolis-based company that specializes in the design, manufacture, and retail of adjustable air mattresses and bedding products. The company's flagship Sleep Number bed features dual air chambers that allow each side of the mattress to be tailored to an individual's preferred firmness, supported by integrated SleepIQ technology.

Weiss Ratings

A research firm that reaffirmed a "sell (e+)" rating on Sleep Number's shares.

Piper Sandler

A research firm that raised its price target on Sleep Number's stock from $5.00 to $12.00, while maintaining a "neutral" rating.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.