Honeybear Brands Urges Shoppers to Eat More Fiber-Rich Apples

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Honeybear Brands, a leading grower and marketer of premium apples, is encouraging shoppers to eat more fiber-rich apples this March, which is National Colorectal Cancer Awareness Month. The company cites research showing that apple peels are packed with fiber and phytochemicals that can help fight certain cancers, including colon cancer. Honeybear is supporting this effort with in-store promotions and a social media campaign.

Why it matters

Colon cancer is the third most common cancer in the U.S., and the risk is growing in younger adults. However, most Americans do not eat enough fiber, which can help mitigate the risk of colon cancer. Honeybear's campaign aims to educate consumers on the health benefits of eating more apples, which are an affordable and convenient way to increase fiber intake.

The details

Honeybear Brands is urging retailers to remind shoppers to eat more fiber-rich apples this March. Apple peels are packed with fiber thanks to phytochemicals such as flavonoids and polyphenols, which have been shown to fight certain cancers. In addition to cancer protection, emerging research shows fiber can even protect our brains and slow down symptoms of cognitive decline.

• March is National Colorectal Cancer Awareness Month.
• The American Cancer Society is now recommending regular colon cancer screenings start at age 45 rather than 50.

What they’re saying

What’s next

Honeybear Brands is supporting this Colorectal Cancer education effort at retail, offering point of sale promotional materials featuring the recognized blue ribbon this March. The company is also working with food blogger My Food Gal on a social media campaign to inspire consumers to follow her easy, high fiber recipe that features the delicious combination of apples and peanut butter.