McNeilus Names Haaker Equipment First Dealer Partner of the Year

California-based Haaker Equipment recognized for excellence in sales, service and aftermarket support.

Published on Feb. 25, 2026

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McNeilus Truck and Manufacturing Inc., an Oshkosh Corp. business, has announced Haaker Equipment as the inaugural recipient of its Dealer Partner of the Year Award. The award recognizes dealer partners who exemplify excellence across sales, service and aftermarket support while demonstrating alignment with McNeilus' commitment to innovation, quality and customer-focused solutions.

Why it matters

This award highlights the importance of strong dealer partnerships in the heavy equipment industry. Haaker Equipment's recognition as the first-ever recipient underscores their customer-first approach and shared values with McNeilus, which are critical for delivering quality products and services to end customers.

The details

Haaker Equipment is a female-owned business headquartered in La Verne, California that has decades of experience in heavy duty equipment, including city sweepers, sewage equipment, hydroexcavation trucks and refuse and recycling collection solutions. The company first joined the McNeilus independent dealership network in October 2024 and serves the California and Arizona markets.

  • McNeilus established the Dealer Partner of the Year Award in 2026.
  • Haaker Equipment was named the first-ever recipient of the award on February 19, 2026.

The players

McNeilus Truck and Manufacturing Inc.

An Oshkosh Corp. business that manufactures heavy duty equipment, including refuse and recycling collection solutions.

Haaker Equipment

A female-owned business headquartered in La Verne, California that has decades of experience in heavy duty equipment and joined the McNeilus independent dealership network in October 2024.

Lee Dreas

President of McNeilus Truck and Manufacturing.

Robin Haaker

CEO of Haaker Equipment.

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What they’re saying

“Our dealer partners are essential to our success and to the customers we serve every day. As our dealer network continues to advance, we recognize partners who truly exemplify what strong collaboration looks like. Haaker Equipment sets the standard through their customer-first mindset, operational excellence and shared commitment to innovation. We're proud to recognize them as our first Dealer Partner of the Year and look forward to continuing to grow together.”

— Lee Dreas, President of McNeilus Truck and Manufacturing (recyclingtoday.com)

“Being named the first-ever McNeilus Dealer Partner of the Year is an incredible honor that reflects the strength of our partnership and the dedication of our entire team. This recognition belongs to our 150 employees across all our branches in Arizona and California who show up every day to serve our customers with excellence. McNeilus has been an outstanding partner as their commitment to innovation, quality and customer service aligns perfectly with our values. We're grateful for their trust in us, and we're excited to grow this partnership as we serve the municipal and refuse markets together.”

— Robin Haaker, CEO of Haaker Equipment (recyclingtoday.com)

What’s next

McNeilus and Haaker Equipment plan to continue growing their partnership to better serve customers in the municipal and refuse markets.

The takeaway

This award highlights the importance of strong dealer partnerships in the heavy equipment industry. Haaker Equipment's recognition as the first-ever recipient of McNeilus' Dealer Partner of the Year Award underscores their customer-first approach and shared values, which are critical for delivering quality products and services to end customers.