Costco Sells Massive 10-Pound Chocolate Easter Bunny

The giant bunny contains an astounding 22,650 calories and costs up to $140.

Mar. 30, 2026 at 7:52pm

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A brightly colored, high-contrast silkscreen print of a single, iconic 10-pound chocolate Easter bunny repeated in a tight grid pattern, utilizing flat, vibrant, and unnatural neon color palettes overlapping with heavy black photographic outlines to turn this oversized holiday treat into modern pop art.Costco's massive 10-pound chocolate Easter bunny has become a symbol of the growing consumer demand for extravagant seasonal treats, even at premium prices.Borup Today

Costco is selling a massive 10-pound chocolate Easter bunny that costs up to $140. The bunny contains an astounding 22,650 calories, which is equivalent to around 105 Hershey bars. Consumers are advised to use a hammer or a warm serrated knife to break off pieces of the giant treat.

Why it matters

The sale of this oversized chocolate bunny is a symptom of record-breaking Easter spending this year, with total holiday spending projected to reach $24.9 billion. Food and candy alone account for nearly half of that total economic impact, highlighting the importance of seasonal confections to retailers and consumers.

The details

The 10-pound chocolate bunny is produced by Minnesota-based manufacturer Maud Borup. Costco is selling the giant treat, which stands nearly 2 feet tall, for as much as $140 at some locations. Consumers are advised to either smash the bunny with a hammer or slice it with a warm, serrated bread knife to break off pieces.

  • The 10-pound chocolate bunny is being sold by Costco in the lead-up to Easter 2026.

The players

Maud Borup

A Minnesota-based manufacturer that produces the 10-pound chocolate Easter bunny sold by Costco.

Costco

A major retail chain that is selling the 10-pound chocolate Easter bunny for as much as $140 at some locations.

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The takeaway

The sale of this oversized chocolate bunny highlights the growing consumer demand for indulgent, Instagram-worthy Easter treats, even at premium prices. As total Easter spending continues to rise, retailers are looking to offer unique, shareable confections that can become the centerpiece of holiday celebrations.