bibigo Launches ScrollSticks, Chopsticks with Touchscreen Tips

New product caters to the rise of 'social snacking' by allowing users to eat and scroll simultaneously.

Published on Feb. 21, 2026

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bibigo, the brand behind popular TikTok dumplings, has announced the launch of ScrollSticks - limited-edition chopsticks with touchscreen tips that allow users to enjoy their food while seamlessly scrolling on their phones. The product was inspired by a survey that found nearly all Americans (96%) use their phones while eating, with many frustrated by the challenges of balancing eating and scrolling.

Why it matters

The launch of ScrollSticks highlights the growing trend of 'social snacking', where people increasingly expect to be able to multitask between eating and consuming digital content. By addressing common pain points like getting hands or phones dirty, ScrollSticks aim to provide a more comfortable and mess-free experience for this behavior.

The details

ScrollSticks feature a dual-ended design - one side for eating and the other for tapping, swiping or scrolling on a phone. When finished, the touchscreen tips can be unscrewed and the chopsticks can be washed like regular silverware. bibigo is releasing a limited number of ScrollSticks, available until February 23, and fans can enter to win a pair on the brand's website and social media channels.

  • ScrollSticks are available now until February 23, 2026.

The players

bibigo

A brand of Korean-style foods created by CJ CheilJedang, Korea's No. 1 lifestyle company. bibigo offers a range of snacks and appetizers, including its signature Mandu dumplings.

Federico Arreola Carrazco

Vice President of Marketing for bibigo.

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What they’re saying

“We aren't afraid to get a little unconventional to support our loyal customers. We know our fans love binging content while enjoying our dumplings, and we want to be the brand that makes that multitasking seamless. We love dreaming up these fun innovations to celebrate our online community that has helped make our dumplings a hit.”

— Federico Arreola Carrazco, Vice President of Marketing (businesswire.com)

What’s next

bibigo will be closely monitoring the response to ScrollSticks and may consider making the product more widely available if demand is high.

The takeaway

ScrollSticks represent an innovative solution to the growing trend of 'social snacking', where people want to be able to enjoy their food while also engaging with digital content. The product highlights how brands are adapting to changing consumer behaviors and preferences.