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Bemidji Today
By the People, for the People
Bemidji Welcomes New Sierra Store at Westridge Shopping Center
The latest addition to the local retail hub opens with a celebratory ribbon-cutting.
Mar. 30, 2026 at 10:09pm
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The grand opening of the new Sierra outdoor gear store marks the latest addition to Bemidji's thriving Westridge Shopping Center.Bemidji TodayThe city of Bemidji, Minnesota has welcomed a new retail store, Sierra, as the latest addition to the Westridge Shopping Center. A ribbon-cutting ceremony was held to mark the grand opening of the new location.
Why it matters
The arrival of Sierra, an outdoor gear and apparel retailer, at the Westridge Shopping Center represents continued investment and growth in Bemidji's local retail landscape. This is seen as a positive sign for the community's economic vitality and ability to attract popular national brands.
The details
Sierra is a specialty retailer focused on outdoor recreation equipment and clothing. The new Bemidji location is part of the company's ongoing expansion across the Midwest region. The store features a wide selection of camping, hiking, and other adventure-themed merchandise.
- The ribbon-cutting ceremony took place on March 30, 2026.
The players
Westridge Shopping Center
A major retail hub located in Bemidji, Minnesota that has attracted a variety of national and local stores.
Sierra
An outdoor gear and apparel retailer that has opened a new location at the Westridge Shopping Center in Bemidji.
The takeaway
The addition of Sierra to the Westridge Shopping Center demonstrates Bemidji's continued appeal as a retail destination, as the city is able to attract popular national brands to complement its existing mix of local shops and restaurants.
