Celebrate National Pickup Truck Day on March 5th

Unofficial holiday honors America's beloved workhorse vehicles

Published on Mar. 5, 2026

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National Pickup Truck Day is an unofficial holiday celebrated each year on March 5th, created by a Minnesota auto shop in 2018 to recognize the iconic American pickup truck. The day encourages owners to dress up in trucker attire, eat fast food burgers and fries, and give gifts like truck accessories or bumper stickers.

Why it matters

Pickup trucks are deeply ingrained in American culture and identity, serving as both workhorses and symbols of rugged individualism. Celebrating this unofficial holiday highlights the enduring popularity and significance of these vehicles, even as the auto industry evolves.

The details

BB Wheels, an auto shop in Albany, Minnesota, created National Pickup Truck Day in 2018 after failing to find an existing holiday to celebrate the beloved American icon. The day encourages owners to dress up in trucker-inspired outfits, avoid anything stylish, and indulge in fast food burgers and fries. Appropriate gifts include truck accessories like mud flaps, gun racks, and bumper stickers with slogans.

  • National Pickup Truck Day is celebrated annually on March 5th.
  • The first National Pickup Truck Day was created by BB Wheels in 2018.

The players

BB Wheels

An auto shop in Albany, Minnesota that created National Pickup Truck Day in 2018.

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What they’re saying

“We scoured the depths of the internet searching for some reference to a Truck Day or Pickup Truck Day and were so disappointed that this day just does not exist. So we decided to take matters into our own hands and create a National Pickup Truck Day. So for anybody reading this take note that from now on, March 5th is officially National Pickup Truck Day.”

— BB Wheels (autoweek.com)

The takeaway

National Pickup Truck Day celebrates the enduring popularity and cultural significance of the iconic American pickup truck, encouraging owners to embrace the truck lifestyle through fashion, food, and gifts on March 5th each year.