RFK Jr. posts 'Super Smash Bros' video with real food, touts flipping food pyramid

Health and Human Services Secretary shares parody video game battle against unhealthy food

Published on Mar. 9, 2026

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Health and Human Services Secretary Robert F. Kennedy Jr. posted a video on social media that was a parody of the popular video game 'Super Smash Bros', where the characters were real food items. In the video, Kennedy defeats a doughnut by flipping the traditional food pyramid upside down, touting the message of 'Real food wins!'

Why it matters

Kennedy, a longtime critic of the traditional American diet and proponent of natural health remedies, is using creative and unconventional methods to promote his vision of a healthier nation, which includes reducing processed foods and emphasizing whole, natural ingredients. As a high-ranking government official, his messaging carries significant influence.

The details

In the parody video, players can select different food items as characters, including Secretary Kennedy, protein, fruits, vegetables, and whole milk. When the game begins, Kennedy battles against a doughnut, ultimately defeating it by flipping the food pyramid upside down and smashing it onto the doughnut. The video ends with the text 'Secretary Kennedy flips the pyramid' displayed.

  • The video was posted on Monday, March 9, 2026.

The players

Robert F. Kennedy Jr.

The current Secretary of Health and Human Services, known for his skepticism of vaccines and outspoken views on toxins in American food. Prior to his government role, he ran for president with a focus on health issues.

Kid Rock

A musician who has collaborated with Secretary Kennedy on promoting active lifestyles and the consumption of real, whole foods.

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What they’re saying

“Real food wins!”

— Robert F. Kennedy Jr., Secretary of Health and Human Services (X)

“I've teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD.”

— Robert F. Kennedy Jr., Secretary of Health and Human Services (X)

What’s next

Kennedy is expected to continue promoting his unconventional health and nutrition messaging through creative digital content and high-profile media appearances.

The takeaway

Secretary Kennedy's unorthodox approach to public health education, which emphasizes whole, natural foods over processed items, reflects his longstanding beliefs and aims to influence dietary habits at the highest levels of government.