AwareNow and Kinomap Launch Global Virtual 5K for Multiple Sclerosis

Genentech is the Official Sponsor of the Because I Can Virtual 5K, with $5 from every registration donated to the National MS Society.

Mar. 16, 2026 at 6:18am

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AwareNow Media announced that Kinomap has been named the Official Training Partner for the Because I Can Virtual 5K, relaunching nationwide in March for MS Awareness Month. The virtual 5K event allows participants to run, walk, roll, or move in any way they are able, with access to Kinomap's training platform and an official medal. $5 from every registration will be donated to the National MS Society.

Why it matters

The Because I Can Virtual 5K is more than just a run - it's a movement inspired by an upcoming documentary following AwareNow co-founder Allié McGuire's journey living with multiple sclerosis. The event aims to raise awareness and amplify stories within the MS community, using technology and community to connect people through movement.

The details

Through the partnership, registered participants will receive one month of full access to Kinomap's training platform, including the opportunity to virtually run the official 5K route alongside Allié McGuire. Participants can run, ride, or row using Kinomap's interactive platform, and are encouraged to participate in whatever way they are able, whether running, walking, rolling, or moving. The event is designed to be accessible for individuals of all abilities.

  • The Because I Can Virtual 5K will relaunch nationwide in March 2026 for MS Awareness Month.
  • Registration for the 2026 event is now open at becauseican5k.com.

The players

AwareNow Media

A global cause-based storytelling platform dedicated to raising awareness for the Human Cause one story at a time.

Kinomap

An interactive and immersive training app dedicated to indoor cycling, running, and rowing, and the largest geolocated video sharing platform featuring the best routes worldwide.

Allié McGuire

Co-Founder of AwareNow Media and creator of the Because I Can movement, who is living with multiple sclerosis and training to race.

Genentech

A leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious and life-threatening medical conditions, and the Official Sponsor of the Because I Can Virtual 5K.

National MS Society

The organization that will receive $5 from every Because I Can Virtual 5K registration to support research, advocacy, and programs serving people living with MS.

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What they’re saying

“We are not asking MS for permission to live. Because I Can started as something I needed to say to myself. Now it is something we are saying together. Partnering with Kinomap allows people anywhere in the world to train with me, to move with purpose, and to turn every mile into impact.”

— Allié McGuire, Co-Founder of AwareNow Media and creator of the Because I Can movement

“As AwareNow relaunches the Because I Can Virtual 5K for MS Awareness Month, we are proud to stand beside them as Official Training Partner. This initiative perfectly reflects what Kinomap believes in — using technology to connect people through movement. We are honored to provide participants with the opportunity to train alongside Allié and be part of a cause that transcends fitness.”

— Asad Alam, Vice President of Global Business Development at Kinomap

“Because I Can represents the heart of what AwareNow was built to do. We create infrastructure for cause-based storytelling to scale globally. This partnership with Kinomap, combined with the support of Genentech and the impact of the National MS Society, demonstrates what happens when community, technology, and purpose move in the same direction.”

— Jack McGuire, Co-Founder of AwareNow Media

What’s next

The 2026 relaunch of the Because I Can Virtual 5K is now open for registration at becauseican5k.com.

The takeaway

The Because I Can Virtual 5K is more than just a run - it's a movement that uses technology, community, and purpose to raise awareness and amplify stories within the multiple sclerosis community, allowing participants of all abilities to get involved and make an impact.