ChoiceOne Financial Services Receives 'Hold' Rating from Analysts

The bank holding company's stock has a mixed outlook from Wall Street research firms.

Published on Mar. 2, 2026

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ChoiceOne Financial Services, Inc. (NASDAQ:COFS) has received an average recommendation of "Hold" from the five analysts currently covering the company, according to Marketbeat.com. Three analysts have rated the stock as a hold, while two have assigned a buy rating. The average 12-month price target among analysts is $35.50.

Why it matters

The mixed analyst ratings and price targets suggest uncertainty around ChoiceOne Financial Services' near-term performance and growth prospects. As a regional bank holding company, its stock performance is closely tied to the economic conditions and lending activity in its local markets.

The details

Several research firms have recently weighed in on COFS. Wall Street Zen lowered its rating on the stock from buy to hold, while Weiss Ratings maintained a hold (c) rating. DA Davidson reiterated a buy rating and $36 price target. Hovde Group downgraded the shares from outperform to market perform.

  • ChoiceOne Financial Services reported Q4 2025 earnings on January 30, 2026.

The players

ChoiceOne Financial Services, Inc.

A bank holding company headquartered in Jackson, Michigan that provides a full suite of banking and financial services through its subsidiary, ChoiceOne Bank.

Wall Street Zen

An equity research firm that covers ChoiceOne Financial Services.

Weiss Ratings

A financial research and ratings company that provides analysis on ChoiceOne Financial Services.

DA Davidson

An investment banking and financial services firm that covers ChoiceOne Financial Services.

Hovde Group

A financial services firm that provides research coverage on ChoiceOne Financial Services.

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