Downtown Jackson Businesses Adapt to Bitter Cold Weather

Foot traffic drops significantly as customers stay indoors during winter weather

Jan. 28, 2026 at 10:31pm

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Bitter cold temperatures and winter weather have significantly impacted foot traffic for downtown Jackson businesses, with the owner of Healthies 101 reporting a noticeable drop in customers. Local business owners say harsh Michigan winters are an expected challenge for small businesses, but the recent cold snap has forced them to adapt.

Why it matters

Downtown Jackson is a hub for local businesses, and decreased foot traffic during the winter months can have a major impact on their revenue and operations. This story highlights the resilience of small businesses in the face of unpredictable weather conditions and the importance of finding ways to adapt and serve customers even when foot traffic is low.

The details

Bryce Steward, the owner of Healthies 101, a business that serves protein shakes, smoothies, and energy drinks in downtown Jackson, has reported a noticeable drop in customers due to the recent cold snap and winter weather. Steward says that anytime there is inclement weather, it affects businesses that rely on foot traffic, as people are less likely to venture out. However, Steward also acknowledges that harsh Michigan winters are an expected challenge for small businesses in the area.

  • The recent cold snap and winter weather have impacted downtown Jackson businesses over the past few weeks.

The players

Bryce Steward

The owner of Healthies 101, a business that serves protein shakes, smoothies, and energy drinks in downtown Jackson.

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What they’re saying

“I think anytime you have inclement weather the way it has been, for businesses that require getting out of your vehicle and just leaving your house in general, it definitely affects things because people aren't out and about as much, and people aren't walking downtown as much.”

— Bryce Steward, Owner, Healthies 101

“But yeah, we definitely have seen a decrease in business with the snow and the cold weather.”

— Bryce Steward, Owner, Healthies 101

The takeaway

This story highlights the challenges that small businesses in downtown Jackson face during the harsh winter months, and the importance of finding ways to adapt and serve customers even when foot traffic is low. It also underscores the resilience of these businesses in the face of unpredictable weather conditions.