Howell's Simply Cherry Collection faces challenging season

The local shop sells spirit wear for Howell High School, Detroit Lions, and Detroit Tigers.

Published on Mar. 1, 2026

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Simply Cherry Collection, a shop in Howell, Michigan that carries a variety of spirit wear for local high schools and professional sports teams, is facing a difficult season as it navigates economic challenges.

Why it matters

Small businesses like Simply Cherry Collection are the backbone of many local communities, providing unique products and services. However, they often face significant headwinds during economic downturns, making their survival an important issue for the Howell area.

The details

Simply Cherry Collection offers a wide range of spirit wear, including apparel and accessories featuring logos and designs for Howell High School, the Detroit Lions, and the Detroit Tigers. The shop has been a fixture in the community for years, catering to local pride and team loyalty.

  • Simply Cherry Collection has been operating in Howell for several years.

The players

Simply Cherry Collection

A local shop in Howell, Michigan that sells spirit wear for Howell High School, the Detroit Lions, and the Detroit Tigers.

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The takeaway

The challenges faced by Simply Cherry Collection highlight the importance of supporting local businesses, especially during difficult economic times. As consumer spending patterns shift, small shops like this one must find ways to adapt and continue serving their communities.