Broad Arrow Named as the Official Auction Partner of The Quail, A Motorsports Gathering

Two-day auction set for August 13 and 14, 2026 in Carmel Valley, California

Published on Feb. 21, 2026

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Broad Arrow, driven by Hagerty, has announced a multi-year partnership with The Quail, A Motorsports Gathering, to become the official auction partner for the renowned motorsports and luxury lifestyle event. The partnership will see Broad Arrow host a two-day auction at The Quail Golf Club during the 23rd edition of the event, featuring approximately 175 highly sought-after collector cars across marques, periods and genres.

Why it matters

This partnership represents a significant step in Broad Arrow's evolution as one of the premier collector car auction companies, as it continues to build a world-class roster of exclusive and exciting auction venues. The Quail, A Motorsports Gathering is considered one of the most influential luxury car events in the world, making this a strategic move for Broad Arrow to elevate its presence and offerings during the renowned Monterey Car Week.

The details

Broad Arrow will host the two-day auction on Thursday, August 13 and Friday, August 14, 2026, with the latter taking place during The Quail, A Motorsports Gathering. The auction is expected to feature approximately 175 of the market's most sought-after collector cars, from pre- and post-war classics to motorsport icons, rare supercars, and emerging modern collectibles. The partnership supports The Quail's long-term vision of expanding its auction platform and elevating results for consignors and collectors.

  • Broad Arrow will host the two-day auction on Thursday, August 13 and Friday, August 14, 2026.
  • The auction on Friday, August 14, 2026 will take place during the 23rd edition of The Quail, A Motorsports Gathering.

The players

Broad Arrow

An American collector car auction house driven by Hagerty, founded in 2021 by industry veterans and the fastest-growing auction house in its segment.

The Quail, A Motorsports Gathering

A world-renowned motorsports and luxury lifestyle event held annually during Monterey Car Week in Carmel Valley, California.

Kenneth Ahn

The President of Broad Arrow.

Kai Lermen

The Senior Vice President of Peninsula Signature Events, the organizer of The Quail, A Motorsports Gathering.

Hagerty, Inc.

The parent company of Broad Arrow, a publicly traded company (NYSE: HGTY) that provides insurance, auction, media, and other services for car enthusiasts.

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What they’re saying

“It's an absolute honor for Broad Arrow to announce this exceptional partnership with The Quail. The partnership represents a collaboration between two best-in-class organizations focused on exceptional hospitality, celebration of automobiles, and a shared vision for the future of the hobby.”

— Kenneth Ahn, President of Broad Arrow (Globe Newswire)

“We're thrilled to welcome Broad Arrow as our official auction partner in 2026. Broad Arrow's experienced team, premium car selections and strategic growth align perfectly with the continued evolution of our events. We look forward to bringing world-class auctions to our patrons for years to come.”

— Kai Lermen, Senior Vice President of Peninsula Signature Events (Globe Newswire)

What’s next

Consignments are now being welcomed for the 2026 Broad Arrow Quail Auction. Interested parties are invited to speak with a Broad Arrow car specialist via broadarrowauctions.com or by emailing info@broadarrowauctions.com or by calling +1-313-312-0780.

The takeaway

This partnership between Broad Arrow and The Quail, A Motorsports Gathering, solidifies Broad Arrow's position as a leading global collector car auction house and provides an exciting new platform for enthusiasts and collectors to engage with some of the world's most prestigious and sought-after automobiles during the renowned Monterey Car Week.