Semifreddo Rebrands as Waldorf Creamery, Opens New Food Trailer

Grand Rapids dessert company expands with new creamery and food truck location at Picnic on Wealthy

Apr. 9, 2026 at 8:51pm

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A high-end, photorealistic studio still-life photograph featuring a selection of premium frozen desserts and baguette sandwiches from Waldorf Creamery, arranged elegantly on a clean, monochromatic background with dramatic studio lighting.Waldorf Creamery's new food trailer at Picnic on Wealthy will offer Grand Rapids residents a premium selection of frozen desserts and baguette sandwiches crafted with locally-sourced ingredients.Grand Rapids Today

Semifreddo, a Grand Rapids-based dessert company known for its partially frozen Italian-style desserts, is undergoing a rebrand to become Waldorf Creamery. As part of the expansion, Waldorf Creamery is opening a new creamery and food trailer location at 738 Wealthy St. as part of the Picnic on Wealthy food truck garden.

Why it matters

The rebrand and expansion of Semifreddo into Waldorf Creamery represents the growing popularity of specialty frozen desserts and food trucks in the Grand Rapids area, as consumers continue to seek out unique culinary experiences and locally-sourced products.

The details

Waldorf Creamery, founded by husband-and-wife team Jordan and Emily Shirk, will feature a variety of baguette sandwiches, frozen desserts, and beverage options like Sicilian soda and sparkling cream floats at its new food trailer location. The trailer will be part of the Picnic on Wealthy food truck garden, which opens to the public on May 1 and will feature three local food trucks, fire pits, seating, and hammocks.

  • Waldorf Creamery's new food trailer location at Picnic on Wealthy will open on May 1, 2026.
  • Semifreddo is undergoing its rebrand to become Waldorf Creamery in April 2026.

The players

Waldorf Creamery

A Grand Rapids-based dessert company founded by husband-and-wife team Jordan and Emily Shirk, known for its partially frozen Italian-style desserts. The company is undergoing a rebrand from its previous name, Semifreddo.

Picnic on Wealthy

A new food truck garden opening in Grand Rapids, Michigan on May 1, 2026, which will feature Waldorf Creamery's new food trailer location along with two other local food trucks.

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What they’re saying

“We're excited to bring our unique frozen desserts and sandwiches to the Picnic on Wealthy food truck garden and introduce Waldorf Creamery to the Grand Rapids community.”

— Jordan Shirk, Co-founder, Waldorf Creamery

What’s next

Waldorf Creamery's new food trailer location at Picnic on Wealthy will open to the public on May 1, 2026, giving Grand Rapids residents a new destination for specialty frozen desserts and baguette sandwiches.

The takeaway

The expansion of Semifreddo into Waldorf Creamery and its new food trailer at Picnic on Wealthy reflects the growing demand in Grand Rapids for unique culinary experiences featuring locally-sourced and specialty products, especially in the frozen dessert and food truck sectors.