Semifreddo Rebrands as Waldorf Creamery, Opens New Food Trailer

The Grand Rapids-based dessert company is expanding with a new creamery and food trailer location at Picnic on Wealthy.

Apr. 9, 2026 at 3:51pm

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A brightly colored, high-contrast silkscreen print of a single, iconic frozen dessert item repeated in a tight grid pattern, capturing the vibrant and playful spirit of Waldorf Creamery's new food trailer venture.Waldorf Creamery's expansion into a new food trailer location at Picnic on Wealthy signals the growing popularity of specialty frozen desserts and unique culinary experiences in Grand Rapids.Grand Rapids Today

Semifreddo, a Grand Rapids-based dessert company known for its partially frozen Italian-style desserts, is undergoing a rebrand to become Waldorf Creamery. As part of the expansion, Waldorf Creamery is opening a new creamery and food trailer location at 738 Wealthy St. as part of the Picnic on Wealthy food truck garden.

Why it matters

The rebrand and expansion of Semifreddo into Waldorf Creamery represents the growing popularity of specialty frozen desserts and food trucks in the Grand Rapids area, as consumers continue to seek out unique culinary experiences and locally-sourced products.

The details

Waldorf Creamery, founded by husband-and-wife team Jordan and Emily Shirk, will feature a variety of baguette sandwiches, frozen desserts, and beverage options like Sicilian soda and sparkling cream floats at its new food trailer location. The trailer will be part of the Picnic on Wealthy food truck garden, which opens to the public on May 1 and will feature three local food trucks, fire pits, seating, and hammocks.

  • Waldorf Creamery's new food trailer location at Picnic on Wealthy will open on May 1, 2026.
  • Semifreddo is undergoing its rebrand to become Waldorf Creamery in April 2026.

The players

Waldorf Creamery

A Grand Rapids-based dessert company founded by husband-and-wife team Jordan and Emily Shirk, known for its partially frozen Italian-style desserts. The company is undergoing a rebrand from its previous name, Semifreddo.

Picnic on Wealthy

A new food truck garden opening in Grand Rapids, Michigan on May 1, 2026, which will feature Waldorf Creamery's new food trailer location along with two other local food trucks.

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What they’re saying

“We're excited to bring our unique frozen desserts and sandwiches to the Picnic on Wealthy food truck garden and introduce Waldorf Creamery to the Grand Rapids community.”

— Jordan Shirk, Co-founder, Waldorf Creamery

What’s next

Waldorf Creamery's new food trailer location at Picnic on Wealthy will open to the public on May 1, 2026, giving Grand Rapids residents a new destination for specialty frozen desserts and baguette sandwiches.

The takeaway

The rebrand and expansion of Semifreddo into Waldorf Creamery reflects the growing consumer demand for unique, locally-sourced food and dessert options in the Grand Rapids area, as the city continues to develop its reputation as a hub for specialty culinary experiences.