Kids' Food Basket launches 'Go Orange' campaign to raise awareness of childhood hunger

The nonprofit aims to highlight the importance of healthy, nourishing food for the entire community.

Published on Mar. 2, 2026

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Kids' Food Basket, a nonprofit organization in Grand Rapids, Michigan, is launching its 'Go Orange' campaign this month to raise awareness of childhood hunger. The campaign challenges West Michigan residents to get involved through donations, volunteering, or attending events. Kids' Food Basket has seen increased need in 2025 and 2026 due to high grocery prices and changes to the Supplemental Nutrition Assistance Program, but the community has also stepped up to support the organization's efforts to provide healthy, nourishing food to those in need.

Why it matters

Childhood hunger is a significant issue in the Grand Rapids area, and the 'Go Orange' campaign aims to highlight the importance of access to healthy, nutritious food as the foundation for good health and a bright future for the entire community. The campaign provides a tangible way for residents to make a difference in their local area.

The details

Kids' Food Basket, a nonprofit organization founded in 2001, provides sack suppers to children in need in the Grand Rapids area. The organization has seen an increase in demand for its services in 2025 and 2026 due to high grocery prices and changes to the Supplemental Nutrition Assistance Program. However, the West Michigan community has also stepped up to support Kids' Food Basket's efforts, with residents donating, volunteering, and attending events.

  • The 'Go Orange' campaign is launching in March 2026.
  • Kids' Food Basket has seen increased need in 2025 and entering into 2026.

The players

Kids' Food Basket

A nonprofit organization founded in 2001 that provides sack suppers to children in need in the Grand Rapids, Michigan area.

Bridget Clark Whitney

The President and Founding CEO of Kids' Food Basket.

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What they’re saying

“We really want to talk about the importance of healthy, nourishing food for our entire community and how healthy, nourishing food is the very foundation of good health. And good health is the foundation of a good future.”

— Bridget Clark Whitney, President and Founding CEO, Kids' Food Basket (woodtv.com)

“Oftentimes, people turn on the news, and things can feel heavy sometimes, right? And we ask ourselves, 'What can we do? How can we make a difference?' And Kids' Food Basket answers that question. … We're a tangible way to make a difference right here in your community each and every day.”

— Bridget Clark Whitney, President and Founding CEO, Kids' Food Basket (woodtv.com)

What’s next

The 'Go Orange' campaign will continue throughout the month of March 2026, with opportunities for West Michigan residents to get involved through donations, volunteering, and attending events.

The takeaway

The 'Go Orange' campaign highlights the ongoing issue of childhood hunger in the Grand Rapids area and provides a tangible way for the community to make a difference by supporting Kids' Food Basket's efforts to provide healthy, nourishing food to those in need.