Nike Book 2 Gears Up for March Madness

Devin Booker's signature sneaker sees player-exclusive colorways for top NCAA programs

Published on Mar. 5, 2026

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As March Madness approaches, Nike is pushing Devin Booker's second signature sneaker, the Nike Book 2, with player-exclusive colorways for top NCAA programs like Kentucky, USC, and Michigan State. The sneaker features a combination of Air Zoom, Cushlon 3.0, and plush foam technologies, along with a durable rubber outsole inspired by the Nike Air Force 1.

Why it matters

The Nike Book 2 is a highly anticipated release, as Booker's first signature shoe was a hit. The player-exclusive colorways for NCAA teams generate excitement and brand loyalty among college basketball fans, who are eager to see their favorite teams debut the latest Nike kicks during the high-stakes tournament.

The details

Several top NCAA programs have already showcased player-exclusive colorways of the Nike Book 2 on social media, including Kentucky, USC, and Michigan State. The Kentucky "Must Be The Denim" colorway pays tribute to the Wildcats' 1995-96 national championship uniforms, while the USC and Michigan State versions feature school colors and retro logos. More player-exclusive colorways are expected to be unveiled as March Madness approaches, with Duke and UConn likely to receive special editions as well.

  • The "Must Be The Denim" colorway drops on March 20 for $145 at Nike.com.
  • March Madness begins with Selection Sunday on March 15.

The players

Devin Booker

An NBA player whose second signature sneaker, the Nike Book 2, is being heavily promoted for the upcoming March Madness tournament.

Kentucky Wildcats

The men's and women's basketball teams at the University of Kentucky, who have received player-exclusive colorways of the Nike Book 2.

USC Trojans

The flagship Nike school in the Los Angeles market, who have received a player-exclusive colorway of the Nike Book 2 in school colors with a retro flair.

Michigan State Spartans

The basketball team at Michigan State University, who have received an early player-exclusive colorway of the Nike Book 2 in their school colors.

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What’s next

More player-exclusive colorways of the Nike Book 2 are expected to be unveiled as March Madness approaches, with Duke and UConn likely to receive special editions.

The takeaway

The Nike Book 2 is generating significant buzz ahead of March Madness, as top NCAA programs showcase player-exclusive colorways of Devin Booker's signature sneaker. This cross-promotion between Nike and college basketball helps drive excitement and brand loyalty among the sport's passionate fanbase.