Sony Unleashes Massive 'The Boys' Season 5 Merch Blitz

Apparel, collectibles, energy drinks, and more drop ahead of the hit show's finale.

Apr. 8, 2026 at 3:22pm

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Ahead of the premiere of the final season of the hit Amazon Prime series The Boys, Sony Pictures Consumer Products has unveiled a massive global licensing program featuring over 35 collaborations across apparel, collectibles, video games, and more. The new merch leans into the show's diabolical tone and gives fans a chance to own a piece of the superhero satire as it wraps up.

Why it matters

The Boys has become a cultural phenomenon, with its cynical take on the superhero genre resonating with audiences. This extensive merchandise push allows Sony to capitalize on the show's popularity and give fans a chance to own a piece of the series as it concludes its run.

The details

The new The Boys merchandise includes graphic tees from Ripple Junction, a lifestyle collection from Shoe Palace, limited-edition apparel from Detroit-based brand SANA, collectible figures from Thrilljoy and Youtooz, energy drinks from Four Sigmatic and G FUEL, and in-game content for Call of Duty: Mobile. Additional products span accessories, costume designs, and specialty soap from Dr. Squatch.

  • The new merchandise is dropping in the lead-up to the premiere of The Boys Season 5, which will be the show's final season.
  • Many of the collaborations, including the Shoe Palace collection and the G FUEL energy drink, will hit shelves on April 10, 2026.

The players

Sony Pictures Consumer Products

The consumer products division of Sony Pictures, responsible for licensing and merchandising for the company's entertainment properties.

The Boys

A hit Amazon Prime Video series that satirizes the superhero genre, following a group of vigilantes who set out to take down corrupt superheroes.

Ripple Junction

A clothing brand that has released a line of graphic tees inspired by The Boys.

Shoe Palace

A lifestyle brand that is debuting a collection of The Boys-themed apparel and accessories, including a varsity jacket.

SANA

A Detroit-based lifestyle brand that is releasing limited-edition The Boys-inspired clothing, including tees, hoodies, and custom headwear.

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What’s next

As the final season of The Boys premieres on Amazon Prime Video, fans will be able to explore the new merchandise collaborations on the show's official Amazon storefront.

The takeaway

The extensive merchandise push for The Boys Season 5 demonstrates the show's cultural impact and Sony's efforts to give fans a chance to own a piece of the series as it concludes its acclaimed run. The diverse range of collaborations, from apparel to collectibles to energy drinks, allows the studio to cater to the show's passionate fanbase in the lead-up to the finale.