Ford Aims to Boost Commercial Vehicle Uptime with New Repair Initiative

The automaker's Ford Pro division is rolling out a program to reduce repair times for its commercial fleet customers.

Published on Mar. 8, 2026

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Ford Motor Company is launching an initiative called Uptime Assist to help its franchised dealership service departments complete same-day repairs on its commercial vehicles. The goal is to reduce downtime for Ford Pro customers, who can lose between $500 to $1,000 per day when their fleet vehicles are not operational. Uptime Assist has already helped improve repair times by 10-15%, or about half a day. This is a key priority for Ford as it looks to further boost the profitability of its lucrative Ford Pro commercial vehicle business.

Why it matters

Ford Pro, the automaker's commercial vehicle division, is a major profit driver, generating over $66 billion in revenue in 2025 with strong double-digit profit margins. Reducing repair times for Ford Pro customers is crucial, as each day a fleet vehicle is out of service costs the business customer hundreds to thousands of dollars. Improving the customer experience and minimizing downtime helps make Ford Pro an even more attractive and valuable offering for commercial fleet operators.

The details

Ford's new Uptime Assist initiative aims to streamline the repair process at its franchised dealerships to get Ford Pro commercial vehicles back on the road faster. The program has already helped reduce repair times by 10-15%, or about half a day. This is a significant improvement, as Ford estimates each day of downtime costs its commercial customers between $500 to $1,000 in lost productivity. Ensuring dealerships understand the importance of uptime for Ford Pro customers is a key focus of the initiative.

  • Ford launched the Uptime Assist initiative just over a year ago.
  • In 2025, Ford Pro generated over $66 billion in revenue and $6.8 billion in EBIT.

The players

Ford Motor Company

An American multinational automaker that designs, manufactures, markets, and services a full line of Ford cars, trucks, SUVs, electrified vehicles, and Lincoln luxury vehicles.

Ford Pro

Ford's commercial vehicle division that provides a range of trucks, vans, and services tailored for business and fleet customers.

Daniel Justo

Vice president for the Ford Customer Service Division.

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What they’re saying

“Ensuring our dealers understand the importance of uptime is the biggest thing. We want customers to be back on the road the same day.”

— Daniel Justo, Vice president for the Ford Customer Service Division (Automotive News)

What’s next

Ford plans to continue expanding the Uptime Assist program across its dealer network to further improve repair times and minimize downtime for its commercial fleet customers.

The takeaway

Ford's focus on reducing repair times and improving the customer experience for its lucrative Ford Pro commercial vehicle business is a smart strategic move. By minimizing downtime for fleet operators, Ford is making its commercial offerings even more valuable and attractive, which should continue to drive growth and profitability for the automaker.