Ford Promises 'Exciting' New Passenger Cars for Europe

CEO Jim Farley says the automaker has plans to revive its passenger car lineup in Europe, including new EVs and hybrids.

Published on Feb. 24, 2026

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Ford Motor Company has not offered a passenger car other than the Mustang in the United States since 2020, and the company's European lineup has also seen the discontinuation of models like the Fiesta, Focus, and Mondeo in recent years. However, CEO Jim Farley recently outlined 'exciting plans' for new passenger car offerings in Europe, including electric and hybrid models, as the automaker looks to rebuild profitability in the segment.

Why it matters

Ford's decision to exit the passenger car market in the U.S. and scale back its European lineup has been a controversial move, as sedans and hatchbacks still make up a significant portion of the global automotive market. The automaker's plans to revive its passenger car business in Europe could signal a shift in strategy and an opportunity to win back customers in a key global region.

The details

Farley provided few specifics on the upcoming passenger car plans for Europe, but he emphasized the importance of 'playing to Ford's strengths' and ensuring profitability in the segment. The company has already taken steps to support this effort, including the appointment of a new general manager for passenger vehicles and a strategic partnership with Renault to develop two new Ford EVs on the French automaker's Ampere platform. New Ford passenger car models, both electric and hybrid, are expected to arrive in Europe starting in 2027.

  • Ford discontinued the Fiesta, Focus, and Mondeo models in Europe between 2020 and 2025.
  • Ford appointed Christian Weingaertner as the new general manager of passenger vehicles for Ford Europe.
  • Ford announced a strategic partnership with Renault to develop two new Ford EV models on the Ampere platform, expected to arrive in 2027.

The players

Jim Farley

CEO of Ford Motor Company.

Christian Weingaertner

Former vice-president of business transformation, now appointed as the general manager of passenger vehicles for Ford Europe.

Ford Europe

The European division of the Ford Motor Company.

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What they’re saying

“We also have plans, exciting plans for Europe, on our passenger cars, but we will play very carefully in specific segments to our strengths, to make sure that not only do we build a profitable passenger car business, but we also support our dealer's profitability.”

— Jim Farley, CEO (Ford Authority)

What’s next

Ford's new passenger car models for Europe, including electric and hybrid variants, are expected to begin arriving in 2027.

The takeaway

Ford's decision to revive its passenger car lineup in Europe, after scaling back its offerings in recent years, signals the automaker's recognition of the continued importance of sedans and hatchbacks in the global automotive market. The upcoming models, which will leverage Ford's partnership with Renault and new electric vehicle platforms, could help the company regain lost ground and profitability in the passenger car segment.