Lamborghini Abandons Plans for First EV Amid Industry Shift

CEO cites lack of customer demand for pure electric supercars as the reason for canceling the Lanzador EV project.

Published on Feb. 23, 2026

Got story updates? Submit your updates here. ›

Lamborghini has announced that it will no longer pursue production of the Lanzador, its planned first all-electric vehicle. CEO Stephan Winkelmann cited a lack of customer demand for pure electric supercars, saying Lamborghini's customers value the emotional connection of internal combustion engines. Instead, the company will focus on developing plug-in hybrid models to meet electrification goals.

Why it matters

Lamborghini's decision to cancel the Lanzador EV highlights the challenges automakers face in transitioning to electric vehicles, especially in the high-performance and luxury segments where customers prioritize emotional driving experiences over zero-emissions. This move also reflects a broader industry pullback on pure EVs as companies reevaluate their electrification strategies.

The details

Lamborghini made the decision to cancel the Lanzador EV project last year after consulting with dealers, customers, and internal stakeholders. The company determined that its customer base does not align with the broader push towards vehicle electrification, as they value the sound and performance of internal combustion engines. As a result, Lamborghini will focus on developing plug-in hybrid models going forward, with plans to electrify its entire lineup by 2030. A pure electric model is still a possibility in the future, but only "when the time is right" according to Winkelmann.

  • Lamborghini announced the Lanzador EV project in August 2023.
  • The decision to cancel the Lanzador EV was made by Lamborghini in 2022.

The players

Stephan Winkelmann

CEO of Lamborghini who announced the decision to cancel the Lanzador EV project.

Lamborghini

An Italian luxury sports car manufacturer and a subsidiary of Volkswagen Group.

Got photos? Submit your photos here. ›

What they’re saying

“'EVs, in their current form, struggle to deliver this specific emotional connection,'”

— Stephan Winkelmann, CEO (The Sunday Times)

“'Investing heavily in full EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families,'”

— Stephan Winkelmann, CEO (The Sunday Times)

What’s next

Lamborghini will continue to develop plug-in hybrid models to meet its goal of electrifying its entire lineup by 2030. The company has not ruled out a pure electric model in the future, but only when the market and customer demand are ready.

The takeaway

Lamborghini's decision to cancel its first all-electric vehicle project highlights the challenges automakers face in transitioning to EVs, especially in the high-performance and luxury segments where customers prioritize the emotional connection of internal combustion engines. This move reflects a broader industry pullback on pure EVs as companies reevaluate their electrification strategies.