Jalen Rose and Pistons Owner Launch Detroit Media Company

The new venture aims to highlight Detroit's diverse voices and stories.

Published on Feb. 12, 2026

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Detroit native and former NBA player Jalen Rose has partnered with Pistons owner Tom Gores to launch a new media company based in Detroit. The company will focus on amplifying diverse voices and stories from the city. Additionally, Henry Ford Health has donated the former Kingswood psychiatric hospital building to Rose's Jalen Rose Leadership Academy.

Why it matters

This new media venture represents an effort to showcase Detroit's vibrant culture and communities, which are often overlooked in national media coverage. It also demonstrates a commitment from prominent local figures to invest in and uplift the city.

The details

The new media company, which does not yet have a name, will produce content across various platforms including digital, video, and audio. Rose and Gores aim to highlight Detroit's diverse population and share stories that are reflective of the city's unique identity.

  • The media company was launched in February 2026.
  • Henry Ford Health donated the Kingswood building to the Jalen Rose Leadership Academy in 2026.

The players

Jalen Rose

A Detroit native and former NBA player who is launching the new media company.

Tom Gores

The owner of the Detroit Pistons, who is partnering with Jalen Rose on the new media venture.

Henry Ford Health

The healthcare system that donated the former Kingswood psychiatric hospital building to the Jalen Rose Leadership Academy.

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What’s next

The new media company plans to launch its first content offerings later in 2026.

The takeaway

This partnership between a local sports team owner and a prominent Detroit native demonstrates a commitment to investing in and uplifting the city's diverse communities and narratives through media.