Tesla Discontinues Iconic Model S, Shifts Focus to Optimus Robot

Customers reflect on the legacy of the Model S and Tesla's new direction with the Optimus robot.

Published on Feb. 4, 2026

After 15 years on the market, Tesla has discontinued its iconic Model S sedan, which once redefined electric vehicles as high-performance cars. Customers are expressing mixed emotions about the end of the Model S era, while also looking ahead to Tesla's new focus on its Optimus humanoid robot.

Why it matters

The Model S was a groundbreaking vehicle that helped propel Tesla and electric cars into the mainstream. Its discontinuation marks the end of an important chapter for the company, as it shifts its attention and resources to new products like the Optimus robot.

The details

The Model S, with its 17-inch screen, impressive acceleration, and sleek design, captivated a new generation of tech-savvy buyers when it debuted at the 2011 Detroit Auto Show. However, after 15 years on the market, Tesla has decided to discontinue the iconic sedan as it focuses on developing new products, including the Optimus humanoid robot.

  • The Model S was unveiled at the 2011 Detroit Auto Show.
  • Tesla has discontinued the Model S in 2026, after 15 years on the market.

The players

Tesla

An American electric vehicle and clean energy company that designs and manufactures electric cars, battery energy storage from home to grid-scale products.

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What’s next

Tesla is expected to unveil more details about the Optimus robot and its future product roadmap in the coming months.

The takeaway

The discontinuation of the iconic Model S marks a significant shift in Tesla's focus, as the company looks to diversify its product lineup and explore new frontiers like humanoid robotics. This transition reflects the rapid pace of innovation in the tech and automotive industries.