Red Wings Captain Dylan Larkin Stars in Toilet-Themed Commercial

Larkin's latest brand partnership features a humorous take on bathroom products.

Jan. 29, 2026 at 1:55pm

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Detroit Red Wings captain Dylan Larkin has starred in a new sponsored social media post for a bathroom product. The post, which features Larkin making a tongue-in-cheek reference to hockey, is part of the player's growing portfolio of brand partnerships.

Why it matters

Larkin's ability to attract sponsorship deals and engage with fans through creative content is an important part of his role as captain and a key player for the Red Wings. The team and league are always looking for ways to connect with younger audiences through digital and social media content featuring their star players.

The details

In the sponsored Instagram post, Larkin is shown holding a bathroom product and making a humorous reference to hockey, saying "When [expletive] gets slick, gotta play stronger." The post is part of Larkin's growing list of brand partnerships, which help provide additional revenue streams for the player and exposure for the sponsor.

  • The sponsored post was published on Larkin's Instagram account on January 29, 2026.

The players

Dylan Larkin

The captain of the Detroit Red Wings NHL team, known for his skills on the ice and growing portfolio of brand partnerships.

Detroit Red Wings

The NHL hockey team based in Detroit, Michigan that Larkin plays for as the team's captain.

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What they’re saying

“When [expletive] gets slick, gotta play stronger,”

— Dylan Larkin (Instagram)

The takeaway

Larkin's ability to leverage his platform as an NHL star to attract brand partnerships and create engaging social media content is an important part of his role as the Red Wings' captain and a key player for the team.